Garment Industry Needs Innovation Alliance To Shorten Production And Marketing Cycle

Today, with the rapid development of the garment industry, if a company wants to be strong and big, the product is always new and the business is evergreen, this is a popular saying in the business world.

Get rid of "epidemic lag syndrome"

  　　  在中国国际时装周上，七匹狼与欧洲、美国代理公司签约，进入欧美一线时尚市场。高端渠道打开了，七匹狼董事长周少雄同时认为，这对七匹狼品牌和产品都是个不小的压力，“压力主要在于竞争中其他国际品牌的影响力和产品的创新性。”国内外一些百年老字号企业之所以长盛不衰，就在于不断强化产品创新。

  　　  类似的压力在泉州服装业界也普遍存在。一直以来，聘请韩国“高级短工”的企业针对某一个具体项目或某一个技术难题进行短期合作，暂时解决了本地中小企业缺少名设计师和高水平技术人员的难题。但另一方面，设计理念却一直效仿欧美，尾随欧美，致使服装企业在国际市场的竞争力和销售范围十分有限。随着国际品牌进入国内，内外销企业在时尚方面都处于竞争的劣势。 如何从根本上解决这一问题？华侨大学工商管理学院张向前教授认为，由于国内企业创新力不足，所以要提高创新能力占领国际中高端市场，必须经过从“与国际企业合作研发”到“在国外建立设计中心”，再到“真正占据国外终端市场”的过程。

In the international market of strong hands like Lin, in order to ensure the sustained competitiveness of channels in the market, many enterprises began to make new achievements in product innovation.

In Zhou Shaoxiong's view, as for entering Europe and the international market, in recent years, we have been working with French fashion designers to improve fabrics, styles and products. It is precisely because we see that the innovative products of enterprises have advantages in the European and American front-line market.

By hiring a senior designer of Spanish brand children's clothing as the design director of the company, the design workshop will be pferred to Europe to combine the Chinese elements with the world fashion elements. Zhao Jianhe, chairman of Green Group Co., Ltd. said, "this will avoid" second years before the popularity of Europe and America will become popular in China ".

Innovation Alliance shortens production and marketing cycle

   　　 日前，石狮一布业企业接到浙江一家品牌服装企业订单，生产一款新型面料，因怕新面料被更多服装企业使用，对方要求一周内供货。现在，这样的情况在市场中频频出现：下游企业需要原材料快速研发、投产，但由于上游布料企业自身研发新产品能力不足，企业接到订单后不乏欣喜，可总是感到力不从心。

  　　  “当前的服装竞争变化很快，服装企业要求布料供应商尽量缩短周期，对新型面料的采用更讲求一个‘快’字，这迫使布料企业在研发新产品方面快速反应并及时供货。”石狮市布料同业公会会长洪明向介绍说。

The advantages of stone lion cloth production enterprises are pure cotton products, but at the present stage, the market sales are very good, many enterprises have little production. In addition, the current cotton and silk, silk or single wool blend has become a market trend, under the premise of controlling the cost of research and development of these new products, only a few small and medium cloth enterprises are difficult to complete.

Hong Ming said: "if the advantages of the upstream and downstream enterprises are integrated, we can effectively utilize resources to promote the development of the products."

In order to form better industry collaboration, many Shishi enterprises have formed "industrial alliance", that is, cloth research and development trade enterprises form partners with upstream spinning and weaving and dyeing and finishing enterprises, providing design samples, processing quantity and quality requirements, weaving and dyeing enterprises guarantee delivery time and quality, and form an industrial alliance to jointly cope with risks and quickly develop more competitive fabric products.