Cheng Weixiong: Gold And Iron Horse Sign, Seize The Drum, Seize The Day, Seize The Day, Qi Xincheng.

Since the end of 2014, Shanghai good habitat Brand Management Co., Ltd. has been 5th anniversary so far. For five years, it has been insisting on only doing its own shoes and clothing industry. It has also helped dozens of brands and enterprises. It is very successful to talk about it, but in a difficult time, the enterprise is always living strong; keeping green hills is not afraid of firewood, and does not do projects and services contrary to conscience and morality. Do not follow suit! No hot spots! No sales! Immersed in their own industry research and observation thinking!

Entrepreneurs who have been working for many years have always been a dream, but in fact, taking the road of the boss is a road of no return, and it can only be explored in the way of the boss. After all, the spirit and the dream have been broken by reality. A group of former brothers plunge into it with enthusiasm. Modern companies run their brothers to their brothers, and businesses go to business. In the face of business, they find that the brotherhood is so fragile that their minds are hard to work together.

In the two or three years since the company started its business, it has gradually become a major shareholder. In fact, before the establishment of the company, Mr. Cha Zhijun, my great brother ho Mu and my legal adviser, reminded me again and again that the consulting and project service oriented company is the main IP, and all the business sources are the flow of the founder. In fact, the company's business in the past few years is still the case.

　　如果一直以咨询与项目服务为主要发展方向，良栖公司自然也非常健康；鱼和熊掌不能兼而有之的情况下，做着咨询业务的同时，又开始了贸然走入真丝内衣的品牌孵化项目，组建团队高价买来商标，砸了几百万自有资金（也算是血汗钱吧）做自己不熟悉的线上天猫旗舰店，放弃自己擅长的线下渠道优势，和线上一帮年轻人去比拼互联网品牌运营，作死的节奏坚持了到16年，在一个偶然的时间原上海服装协会副会长兼秘书长戴自毅先生陪同原中国服装协会常务副会长蒋衡杰先生来园区视察，顺道到良栖公司参观，蒋先生一句话点醒梦中人：做真丝不穿真丝，穿真丝不洗真丝；对于真丝内衣品牌在品牌定位、产品定位、渠道定位、用户定位等过于乐观，但实际运营上是有落差的，及时刹车就要为此埋单，项目结束了留下一地鸡毛只能接受；

15 to 17 years look busy, in fact, pay the cost of their own only clear; hiding is certainly not, small, light, professional, live to become the main goal of 18 years, 19 years, from the large office to move to the small office of self possession, from dozens of full-time team to pay wages to the project to build a loose team of experts, the gap will certainly exist; in silent self cultivation and "healing" also made a lot of business attempts, but to do their own familiar industry is still my insistence, just like 15 years started trying to run marathon has been insisting on 5th anniversary.

2020 is the beginning year of the new ten years. After 5th anniversary of the pioneering process, it has become more and more calm before the enterprise has become ambitious. Let the feelings and feelings go away before the enterprise has grown up, and make profits that they are familiar with and make their own specialties and earn their own sunshine. Making executives need ten years of grinding a sword. Similarly, making an enterprise needs ten years of grinding sword.

After the new year's day, we joined the Xiamen marathon in 2020. We have completed 40 marathons in five years. The goal is to complete 100 marathons in the future. Running a company is also a marathon. We must have the endurance and spirit of marathon. It is my goal to become an enterprise or a number of enterprises in the next 10 or 20 years.

Sitting on the right track and doing a good job of consultation and direction is the embodiment of professional ability; standing up and going out is the experience and research of the market; the need for retreat is the sublimation of theoretical system and the precipitation of knowledge points; but pragmatic grounding is always working hard in the direction of practice. Willing to give more local transformation of small and medium-sized shoes and clothing enterprises to bring change! Trust is the foundation, and the foundation of trust is bound to go all out.

Just a little reflection and reflection, not mature, just a saying, please don't be seated. Finally, take a share of 1.08 in the circle of friends as the concluding remarks.

"I was invited to drive to Cixi to see the project early today, and then drove to downtown Ningbo. Time passed really fast, a very meaningful day!!!

The purpose of doing business is actually very simple. Only when we live can we have development opportunities.

Only when there is a solid foundation of business, can business be accomplished; the beginning of the new ten years requires "golden and iron horse to sign the drum and seize the day to make new progress".