Earth 2018 Revenue Growth In Fiscal Year, Double Profit Growth Plan This Year To Adjust Men'S Wear Line

In April 12th, di Su fashion released its 2018 financial year performance report. During the period, the company's operating income increased by 7.94% to 2 billion 100 million yuan over the same period. The net profit attributable to shareholders of listed companies increased by 19.59% to 574 million yuan over the same period, thus achieving a double growth in revenues and profits.

Di Su fashion also opened up online channels in 2018, and incorporated Taobao, Tmall and other e-commerce channel revenues into East China, so the region achieved revenue of 858 million yuan, leading the domestic regions, an increase of 12.68% over the same period last year.

At the same time, di Su fashion also released the first quarter results of fiscal year 2019, during which the company's revenue was 584 million yuan and its net profit amounted to 195 million yuan.

The trend of revenue growth is mainly due to the steady growth of market size channels. The top three brands of women's high-end clothing DAZZLE, high-end women's wear DIAMONDDAZZLE, younger women's wear D zzit in 2018 increased by 24 compared with the same period last year.

As of December 31, 2018, there were 1062 retail outlets in mainland China, Macao, China and Japan.

In the annual report, di Su fashion said that the men's brand RAZZLE will be adjusted in September 2017. Although it is listed early, it is still in the breeding stage and plans to continue to adjust its design style and marketing channel. The already stable women's clothing business will continue to expand the category.

Founded in 2002, di Su fashion was launched in June 2018, after which IPO twice crashed.

From 2015 to 2017, the annual net profit of earth element remained at about 500 million yuan, which was relatively stable. However, the number of direct outlets is relatively low, although the proportion of distribution channels has been declining during the period from 2015 to 2017, but as of 2017, the number of outlets was only 38%.

In the former media communication conference, di Su said that the proportion of shops currently in direct selling and distribution was maintained at 4:6. The ideal state is to increase the proportion of direct battalions, but dealers in the two or three and remote cities will be more familiar with the local market.