2018 Appreciation Of New Products In Autumn And Winter

The appreciation of the 2018 new autumn and winter products will be held in April 18, 2018 at the Weihai International Commercial Affairs Building. We will invite you to visit us.

ROMON, founded in 1978, mainly designed, produced and sold high and medium grade suits, shirts and clothing. After decades of development, the group has developed into a large pnational shareholding enterprise group which covers many fields including fashion dress, paradise, hotel, real estate development, international trade and so on.

Luo Meng suit has been elected "China's industry logo brand" for a long time. It has become the award-winning suit brand and won the 2014 Chinese professional collar enterprise.

Through more than 30 years of development and innovation, it has created fifteen first in China's clothing industry. At present, it has fixed assets of 5 billion yuan, and its annual sales income is more than 8 billion yuan in 2016.

In January 2018, the Luo Meng group picked two awards, respectively, won the "2017 trustworthy China (industry) ten brand" and "China's reform and opening up forty years (industry) ten leading enterprises".

This pure national brand has been integrated into all the changes since China's reform and opening up. It also precipitated the modern Chinese skills of western suit and the details of China's thousands of tailors. It has already created a western suit Kingdom and walked out of its own brand of national suit brand.

The brand positioning of the new model of Luo Meng:

The meaning of Luo Meng's brand is deep. As the successor of the "red gang" tailor, the "Luo Meng" brand inherits its profound cultural connotation and exquisite technology. It combines modern technology with the eastern and Western culture on the basis of the superb skills of our forefathers, and interprets the implication and elegance of the eastern culture, rigour and classics.

Luo Meng brand consumer group positioning is the mass fashion consumer group, and can be subdivided into elegant formal dress series, leisure life oriented urban life series and close to the latest international.

Popular elements are the main trend of light tide fashion.

Elegant series:

The series is mainly black and white grey system, and the clothing category is covered with coat, West, shirt, single west,

It is mainly for shaping the image of man's calm, capable, simple and atmosphere, which is full of elegant and elegant style of commercial travel.

Urban life series:

The series is dominated by light and crisp popular colors, and the costumes include the whole category.

Easy to match, generous and refreshing, it is a must for business, leisure and life.

Series of light tides:

This series will combine current fashion trends and adopt international fashion elements to cover all categories of clothing, highlighting the fashion, vitality and confidence of men.

Luo Meng's new mode of customer orientation:

The new model menswear is a 25-55 year old consumer group with a certain purchasing power. The core consumer group is a contemporary office worker who is 30--45 years old. His income is relatively stable, and he has a certain awareness of the brand.

New products of the new category:

Based on the advantages of shirts and Western-style clothes in classical business, Luo Meng has increased the development and design of leisure products, including more complete categories, more fashionable styles, new weekly weeks, and updated monthly styles.

The style is easy to match, simple and generous.