Can Double Eleven Sales Break Through This Year? Three Major Factors

After the "seven year itch", the double eleven will come soon. It can be seen everywhere from half a month ago.

Advertising can see that this year's double eleven for advertising investment.

A lot of effort has been made, but the effect should be far less than the previous two years. I asked friends around me whether or not there were eleven plans for shopping. The answer is basically negative. The reasons are probably the following factors.

Price.

Chinese people buy the first thing to look at the price, especially the double eleven, which is running cheap. If you are not cheap, what is the meaning of eleven? And the price of double eleven is really cheap? Of course, some of them are cheap, but most of the cheaper ones are limited and even higher than usual.

People have such a psychological characteristic. I bought 9 things cheap, and 1 were not cheap. I felt that eleven and eleven were not cheap. Who had not bought 1 or 2 expensive items in last year's double eleven, which left a bad impression on everyone, and two eleven things were not cheap.

On the other hand, wool comes out on sheep, and hundreds of millions of advertising fees come out. Will Taobao come out? Will the seller come out? Eventually, it will not be counted on the head of consumers.

Receiving time.

A lot of double eleven is put in half a month or even a month.

Only waiting for the low price at that moment has already been very anxious. As a result, the seller told you that the delivery needed 5 days after delivery. The courier told you that the shipping order would be delivered in 7 to 10 days, and that the 11 item had not been delivered to 20. The urgent "Pro" and anxiously waited for half a month, so God felt that there was no need to torture himself to save the money.

Quality.

Taobao shopping is impulse buying very often. It is impulse buying that is not what you want. When you find it cheap, you place an order, get your hand and find that you don't need it. When you find something superfluous, you will naturally pick up all sorts of problems.

Then I warned myself that I would never play double eleven next year. Maybe it wasn't a quality problem. It could be a psychological problem.

The above three factors may be a problem that is hard to solve in the short term of a platform development. Is it possible to break through the sales of double eleven this year?