Domestic Clothing Brand Can Only Be Recalled?

The disadvantages of single style and slow pushing speed make these brands fade away from people's vision. For this reason, some brands are not willing to make efforts to find a way out by means of e-commerce and new brands.

High inventory, brand image solidification, external shocks

Liu Zhi, 30, first met a decade ago.

When I was in junior high school, there was only one shop in the new hundred Oriental red, the first time wearing a brand jacket, the students in the class were very envious.

Liu Zhi said, after a long time, he was keen on this brand, fashionable style and good quality. It was no problem for a garment to wear for several years.

After he went to high school,

,

,

These brand shops have sprung up around Xinhua Street and are popular among people. The consumption era of fast fashion brands is coming.

The brand is characterized by the combination of the idea of supermarket and clothing. There is much room for consumption in these stores. Whatever you like, you can try it in the fitting room, and then settle it to the checkout counter.

Mr. Sun said that these brands were

Shop in Yinchuan is relatively small in scale. Once, he went to Zhengzhou pedestrian street to see a Semir store on a business trip. The three storey building area was about thousands of square meters. It was like a big supermarket that shocked him.

However, this boom did not last for a long time, after 2010.

The impact and Zara, H&M, UNIQLO and other foreign fast fashion brands to enter, made in China

Business has been hit hard.

Metersbonwe's 2013 annual report shows that the company has nearly 5000 outlets and franchises in the country, more than 200 fewer than in 2012. Recently, it was also closed in Beijing's largest flagship store in the Wangfujing pedestrian street.

E-commerce + pushing new brands to pull down the trend

In Jiefang Street

Monopoly stores, reporters learned that this shop 3 years ago, operating area of four, due to the annual decline in passenger flow line, had to reduce the operating area, the current operating area has shrunk by half.

Metersbonwe's 2015 earnings report showed that the main business revenue decreased by 4.99% compared to last year's net profit, resulting in a loss in annual net profit.

For the difficulties of offline store operation, a large shopping mall official, who did not want to be named, told reporters that the problem of high inventory and the curing of brand image all affected the development of domestic clothing brand.

This makes the country

Enterprises have to consider breakthroughs.

Reporters learned from Metersbonwe's 2015 earnings report that its two largest

The brand Moomoo and Mi Xidi in the Internet business, the overall development has entered a benign track, sales revenue has increased by 123% over the same period.

Another brand, ME&CITY, has become a new bright spot for the company's rapid growth with its accurate positioning of consumer groups. The effective sales revenue has increased by 26% over the same period last year.

For the operators of Yinchuan's physical format, they also strive to find a way out through online cooperation with the special network and other business alliances.