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It Is Also Useless To Pull Growth On The US State Line Business.

2016/4/30 20:43:00 21

Mei BangOnline BusinessBrand Strategy

Earlier this time, the chairman of the United States lost contact with the incident, which made the group prosperous.

The US group, which released the preliminary data for the 2015 fiscal year, despite the strong sales performance of its cable business, is still inevitable.

It is reported that in the 2015 fiscal year ended December 31, 2015, the group

Business income

The total recorded a decrease of 4.92% to 6 billion 295 million yuan, while net profit continued to plummet and losses continued to expand to 432 million yuan.

In addition, diluted earnings per share declined by 17 basis points to -13.00%.

However, the next brand

ME&CITY

The brand performance is outstanding, the sales revenue has increased by 26% over the same period, while the Yu Zi brand is mentioned, but the company disclosed that the main business income of the group was 4.99% lower than that in the 2014 fiscal year.

Previously, the group hopes to stimulate growth through the relocation of positioning. However, the strategy of "domestic Zara" is obviously a failure. Therefore, the group said that the sub brand Meters/bonwe will return to focus on the young target consumers aged 18 to 25, while the vigorous development of e-commerce business has brought 123% year-on-year growth to the group.

Therefore, the group will focus on accelerating the development of e-commerce business in the current 2016 fiscal year.

However, we want to attract young target consumers.

Smith Barney

The situation of the group is not as good as before, and the competitiveness of the new fashion brands in China is not so good. Only the international rivals Zara, H&M and UNIQLO first are enough to make the United States headache. Although the development of these international fast fashion brands are all seen by investment banks, the speed of expansion is also a major threat.


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