The Buyer's Store Avoids The "Store Side".

In recent years, the competition of retail terminals in China is becoming more and more serious.

Due to the high brand repetition rate, poor renting capacity and the declining ability to gather crowd flow, the department stores are losing the public's attention. The new collection of stores in China has begun to gradually enter the public view, and has become a favored investment destination for shopping centers.

In fact, a buyer's shop is not a completely new concept.

Has developed more mature.

But in China, the development of buyers' stores is lagging behind. There are two main reasons:

1. the domestic retail market, because of the strong operation of the channel operators, does not have the environment to train a large number of buyers. Many domestic stores have adopted similar ways of joint operation of the department stores. At the very best, they can only be considered as a smaller theme store than the traditional department stores.

The operation of this small department store is limited by joint channel and can not play its due advantages.

2. the choice of goods in these stores, for buyers' gathering shops, is pursued by "rich categories, unique taste" and sometimes overriding the brand.

Although such a collocation has made many choices for Chinese people, they also enjoy the convenience of matching. However, the consumption power of local mainstream consumers is still very limited, and most consumers are still in the pition period from product demand to consumer demand.

In the process of pformation, consumers love brands better than quality and taste, and can not quickly accept the so-called "strange big card" collection, resulting in some international quality collection stores operating in China is not so smooth.

But with the continuous increase of consumer income and the escalation of consumption level, it is foreseeable that the buyer set store will become a new trend in the development of domestic retail formats.

From franchised stores to collection stores, not only the business area of each brand is reduced, but also the rent is saved, and the sports atmosphere that is built together can enhance the ability of collecting customers and make it have a place in the shopping center.

This may become an important trend of sports brand retail terminal.

The store is not only important for shopping centers, but also for some fashionable brands, especially those who are newly entering the market.

because

The emergence of individual brands eliminates the complicated work in registration, logistics, store design and so on, and saves the time and cost of products entering the market.

For example, Hongkong has a wide variety of fashion brands and a high degree of internationalization of its designers. However, the Hongkong fashion brand featuring "small and fine" is difficult to compete with European and American brands in the high-end market in the mainland. It is a shortcut to enter the mainland market in the form of congregation stores.

Many brands choose to cooperate with each other, effectively sharing the flow of people, sharing professional brand channels, sharing the operation information of new markets, and enhancing their ability to collect customers.

Coincidentally, sports brands that have been gradually weakening in recent years have begun to brand collections as a magic weapon to break through the plight.

In view of the depressed performance of a single sports brand, the major shopping centers have attracted more young customers for higher profits, and decided to give way to the position of sports brand to fast fashion, light luxury and tide card.