Are You Ready For The Retail Opportunity?

The popularity of fashion line brands has brought opportunities to apparel retailers.

Have you found that shopping is moving slowly and slowly?

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This pformation to "less refined" shopping mode is called "slow fashion" (slowfashion).

For textile manufacturers, this trend of "slow fashion" deserves close attention.

Li Da textile director general manager: shopping is moving towards "less and less" slow fashion.

The popularity of fashion line brands has brought opportunities to apparel retailers.

Under the fast fashion trend, the consumer demand for low-quality clothing has increased far beyond the imagination of the traditional textile manufacturers, and has brought enormous room for growth for the major apparel retailing brands.

H&M now has a market capitalization of 70 billion dollars, and Zara's annual sales volume is expected to exceed US $8 billion.

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It takes just 6 to 8 weeks for the seller to bring the design to market, and the entire textile industry is benefiting from this trend.

Therefore, on the face of it, this is a win-win situation for textile manufacturers, retailers and consumers.

But is it really so?

Founded in Switzerland 220 years ago, the Lida Group is the only equipment supplier in the world that can provide the whole process of ring spinning system, compact spinning system, rotor spinning system and air-jet spinning system. It entered the Chinese market 88 years ago.

Recently, Shimon, managing director of the Lida (China) Textile Instrument Co., Ltd. put forward different opinions in an interview with reporters.

"It is undeniable that fast fashion has brought tremendous changes to the textile industry and brought unprecedented opportunities.

But in the face of this huge task of sustainable development, we can not help thinking whether we should calm down and return to the pursuit of high quality materials and higher value. "In his view, the trend of fast fashion has already showed signs of recession, which is more obvious in some major markets.

American consumers sell about 30 kilograms of textiles a year, and most of them are thrown into landfills.

In addition, consumers' cognition of fashion cost begins to shift from labor force to resources.

Ran Shimon believes that behind this awareness is the continued concern of consumers for sustainable development, and sustainable development is the pronoun of "responsible economy".

"This can be regarded as a manifestation of consumeractivism, and the momentum is growing, which is bound to change our way of shopping. Shopping will move towards" less and better "direction.

Those supporters believe that low priced clothing is easy to be eliminated because of low quality, while high quality clothing is more durable than that. Therefore, fewer and more sophisticated shopping methods are not only beneficial to the environment, but also more economical for individuals.

This pformation to "less refined" shopping mode is called "slow fashion" (slowfashion).

For example, fast fashions have already made a move, and the fast fashion giants like Zara are banning the harmful products in the supply chain, and some other clothing retailers have also launched a production line using sustainably-sourcedfibres.

Ran Simon said that for textile manufacturers, this trend of "slow fashion" deserves close attention.

Western markets may soon usher in "slow fashion", while emerging markets such as Asia are still pursuing low-cost materials.

High quality textiles are facing market competition pressure from low quality and low price products, and efficiency and productivity are the key to success.

It is worth mentioning that, in fact, China's relevant departments have also taken action.

For example, in July this year, the recycling system of waste textiles was clearly put forward in the "12th Five-Year" plan of the textile industry, but so far, recycling has not yet formed a very perfect system.

China

The prospect of becoming the world's largest economy is also a sign of changes in China's manufacturing concept.

Ran Simon believes that China will shift from a production oriented country to a technology oriented and quality oriented country.

So is the textile manufacturing industry. From low cost, low quality to high efficiency and high quality, it has experienced growth in this process to cope with the increasing demand of consumers for high quality textiles.

Today, higher quality terminal products mean higher and more sustainable revenue streams. We can see that the success or failure of the future will not depend solely on the price.