Promotion Strategies For Online Stores

Credit evaluation is a kind of behavior that members evaluate each other in the period of evaluation validity (3~45 days after the paction) after the success of Taobao paction.

Credit evaluation can not be modified.

The evaluation is divided into three categories: "high praise", "middle evaluation" and "bad evaluation". Each evaluation corresponds to a credit score, specifically: "praise" plus one point, "China commentary" does not add points, and "bad assessment" deduct one point.

According to the survey, on the one hand, the credit level of online shops will have an impact on consumers' purchase decisions. On the other hand, buyers will pay attention to the credit evaluation given by sellers after pactions.

From this point of view, shopkeepers want to operate in good faith and enhance their credit and credit level. On the other hand, we should grasp this publicity opportunity. After every paction, we should not only judge the buyers at three levels, but also leave relevant shop information in the message column.

For example, "we will carry out the whole merchandise ten percent off activity next week. Welcome to come again."

In this way, the message bar has become a promotional area for the promotion of information, making rational use of network resources.

(1) gifts.

The key to the promotion of gifts is the choice of gifts. A proper gift will play a positive role in promoting product sales. The choice of an unsuitable gift can only be an increase in costs, a decrease in profits, and a dissatisfaction with customers.

Attention should be paid to choosing the right gifts: first, do not choose inferior products or inferior goods. This will only backfire and affect the credit of the shops. Second, choose the right products or services that can attract buyers.

You can give a trial dress or a small sample, you can also give away intangible things -- service.

Third, pay attention to the budget of gifts. The cost of gifts should be increased within the acceptable budget, not excessive gifts.

(2) members and points.

Customers who have bought products in online stores have become members of online stores.

Members can not only enjoy the shopping preferences, but also accumulate points for free exchange of goods.

The advantage of this method is that it can attract buyers to shop again, and introduce new buyers to shop, not only to consolidate the old customers, to get more concessions, but also to expand potential buyers.

(3) red packets.

Red envelopes are special promotional items for Taobao. Sellers can flexibly formulate bonus rules and rules of use according to the different conditions of their stores.

Through this means, we can enhance the in store.

Because of the time limit for the use of red packets, customers can be repurchased in the short term and effectively increase the sales volume of online stores.

(4) actively participate in all kinds of sponsored by Taobao.

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Taobao will organize different activities in different sections, and sellers will get more recommendation opportunities. This is also a good way to improve store popularity and promote sales.

To let more people pay more attention to online stores, shopkeepers often go to Taobao's home page, Alipay page, bulletin board, etc. to focus on Taobao's activities and actively participate.

(5) no postage is allowed.

Intermediate links of online shopping

It has always been a focus of buyers' attention, which will affect buyers' perception of online shopping price concessions.

The current postage is mainly divided into: Post Office (parcel post), logistics express, express mail and so on. The price of plain mail is low, but the cycle is longer; the price of logistics Express is moderate, the delivery cycle is 3~5 days; the express mail price is high; therefore, the express company is the most accepted by the buyer.

Shopkeepers can deduct postage accordingly according to the quantity of merchandise purchased by buyers, so that consumers can feel as if they are shopping at home, without any additional fees.

(6) discount.

Because discount sales are directly beneficial to consumers, so that customers can feel the benefits directly, so it is the most commonly used stage marketing method at present.

The discount mainly adopts the following two ways: first, the non regular discount.

In the important festivals, such as Spring Festival, Valentine's day, mother's day, Christmas, etc., 8~9 discount is given, because people tend to have more purchasing potential and impulse during festivals.

Shopkeepers should choose commodity prices to regulate larger space goods and take part in activities.

The advantage of this method is: meeting the needs of festivals, attracting more people to come to buy, though the discount may result in a decrease in profits, but sales will increase, total sales revenue will not decrease, and at the same time, it will increase the popularity of the store and have more customers, which will also play a leading role in the sales.

The two is a disguised discount.

Such as "bundled" sales, gift box sales during holidays.

The advantage of this method is that it accords with the festival atmosphere and is more humane.