The World Fashion Design Pattern Has Suddenly Changed The Internet + Designer Brand Has Already Set Off

Domestic and foreign designer brand "all sentient beings": compassion and hope exist together.

After the Yangtze River, the waves pushed ahead.

A large number

Brand collapse also means a large number of designer brands stand up.

Pity is often shared with hope.

These days, the topic of designer's brand is suddenly rising.

There are good news, bad news and funny news.

A popular actress (though I don't know what she has done, but looks pretty famous), wearing an evening dress called "quilt cover of grandma's house" by netizens, appeared in Cannes.

For a long time, the debate about whether it is foreign or national is beautiful or not beautiful. After the famous Cong students joined the "comment", the Internet saliva war became more lively.

Universal Taobao appeared a large number of "quilt cover" series.

Hot and noisy selling up

In fact, as early as before, the Northeast cotton jacket series fashion show was crazy in the network, so that countless netizens were shocked and called "designer's world, we do not understand."

These controversial clothes have good or bad results.

Well, the national is also the world.

I understand this principle.

But are there any simple symbols, such as dragon, auspicious cloud, Chinese red, hieroglyphs, Peking Opera facial makeup, or standing collar, button, Tang suit, cheongsam...

It can be called "Chinese element" by the public. There should be debate here.

But we don't want to start our discussion.

Go back to

。

Good news and bad news, which one do you like to see first?

Let's watch the news first.

In May 18th, Tmall launched the original designer competition called "design power".

The event will screen 100 designers to participate in the finals, and finally decide the outcome according to the sales results and the judges' ratings.

It is reported that the main position of the competition is the small reputation of the industry, and there are already independent studios and supply chain cooperation.

Last year, Tmall and Beijing International Design Week organizers announced that the two sides joined hands with hundreds of world-renowned designers to exclusively store Tmall in the "design cat" shop. Next, Tmall will issue a new designer platform to achieve the brand.

The whole solution.

Taobao D2C designer shop has been launched for many years, the mode is designed to integrate design resources, each clothing is pre sold, the order quantity to achieve sales scale for production and sales.

Small fast flexible clothing supply chain provider Sinbad injected 50 million yuan to set up a designer brand support fund and launched FASHION WORKS, the "Chinese designer brand support program".

Previously, Sinbad has worked with Taobao, star wardrobe, and mogujie.com to promote the sale of designers.

Recently, the United States Group has announced that it will take up 100 million of its capital to start the support plan for designers. The goal is to incubate 20 to 30 original designer brands.

Hui Mei said that it will promote the pformation of enterprises in the future, and open up and share the advantages of the group's resources, such as supply chain, capital, talent and IT system.

Share.

The news tells us that both the traditional supply chain and clothing enterprises are holding a positive and warm embrace attitude towards the designer brand.

In view of the fact that designer brands, especially young and unknown designer brands, want to get ahead in the fierce market competition, in addition to their hard work in design and correct thinking, with the help of the electronic business platform and the powerful external force of the Internet, it may be a clever and practical way to survive.

The next news is sad.

Because a big wave of designer brands is facing closure, or is on the way to collapse.

In March this year, the famous designer Reed Krakoff's brand of the same name announced that it stopped operation.

Then, French designer brand Damir Doma broke out and entered bankruptcy protection process in April 30th.

Subsequently, the American designer brand Band of Outsiders, founded in 2004, was reported to be mass layoffs and cancellation of customer orders. The next season's products are no longer produced.

Belgian designer Kris Van Assche (currently Christian Dior Dior menswear brand Dior Homme art director) announced the end of its personal brand of the same name.

The Kris Van Assche brand will begin to stop production and distribution from the 2015 autumn series.

Looking back at home, there are rumors that the left bank costumes of the first Chinese designer on the US NYSE are on the verge of bankruptcy due to the fragmentation of the capital chain.

The left bank, founded in the late twentieth Century, was listed on the NYSE in February 2011. It is engaged in the design and manufacture of fashion casual men's wear. It has nearly three hundred high-end stores in China.

The ensuing crisis of the designer's brand suffered bankruptcy and bankruptcy. We had to face up to a bloody fact even though the scene of the clothing brand was constantly singing, but for small and young "independent brands", it was a difficult road to survive.

I'm afraid it's hard to say clearly in a few words.

But, in general, the pressure from big brands, rising operating costs, fierce market competition, slow investment returns, and so on, have created a lot of resistance to the growth of designer brand.

In addition, the designer's brand pricing is generally high at the moment, which makes more and more smart consumers choose to give up.

But survival does not mean that there is no future.

On the contrary, the future of designer brand may be more desirable than many of us expected.

When it comes to Chinese designer clothing brand, there are always insiders trying to try and find a breakthrough in design, trying to blend the cultural atmosphere with original design.

However, the immature market and the quick success and instant benefits of operators make many designers choose to drift with the tide. They only go after the market to explode money and pursue sales, but neglect the most important originality of designer's brand clothes.

With the upgrading of "made in China" to "China created", some designers with genuine material have begun to explore a new way of commercial development: direct dialogue with high-end international market with cutting-edge design competitiveness, and open a brand development road from T to international attention, industry identification and market recognition.

Since 2006, Xie Feng was stunning Paris and Jifen blockbuster and Luo Zheng had been rapidly developed by the international fund and the European Union, because of the "Golden Summit Award". In 2007, it became a collective international debut year for Chinese designers. The Chinese power in the international fashion design industry has gradually risen, and has begun to create commercial value and social influence.

In China, there are many new local design brands, such as sowing, ancient wood, Xia Zichen, Su ran and so on. Since then, with the popularity of the first lady style, local designer brands such as exceptions and useless have been booming.

In fact, the world economy is rapidly integrating, and the Chinese market has become the largest international market.

Against this background, Chinese enterprises need to cope with international competition from an international perspective.

To fully integrate and utilize international design resources, for enterprises, it is a relatively simple and fast way to enhance design strength and speed up the process of brand building. It is also a way for Chinese garment enterprises to integrate into the world market and meet competition.

But fundamentally speaking, if Chinese fashion brands want to get the right to speak in the world fashion system, they must rely mainly on the rise of local design power.

China is so large that there is no shortage of excellent designers in itself.

However, many designers are employed in the enterprise, and all creations should design products around the style of enterprises and brands.

Some designers choose to open their own studios, but they either make product planning for the enterprise, or do ODM.

The designer brand that really follows the independent design route is small because of its small scale and relatively high product price, both in terms of product style and sales volume.

The rapid development of e-commerce has provided an opportunity and platform for countless niche designers to enter the market, and has gathered a group of new generation of designers on the major online shopping platforms in China.

The inclusiveness and low starting threshold of the network platform mean more possibilities for young designers.

Businesses are also shifting from price strategies to value strategies.

But the Internet plus designer brand model, despite its boundless prospects, is hardly inspiring.

How to integrate supply chain effectively is always the biggest bottleneck.

How to establish the position of opinion leaders in the fashion trend and the effective resources to form high-end commercial value should be the direction for Chinese designers in the future.

How to walk freely between art and commerce, do what one wants to do, and at the same time succeed in commercial operation, always test the designer's ability to grasp.

Because only by achieving the recognition of the commercial market can the real match be successful. Otherwise, the better design and better product can only be self entertainment on T.

In any case, the fashion design pattern of the world has begun to undergo tremendous changes. It is an inevitable trend for capital to enter the domestic garment design industry.

The development mode of designer brand is also being implemented.

Whether from the perspective of market acceptance or business environment, Chinese designer brands have ushered in a new opportunity for development.

The waves of the Yangtze River pushed the waves ahead, and a large number of designer brands fell down, which meant a large number of designer brands stood up.

Pity is often shared with hope.

How to walk resolutely in this turbulent competition and how to prevent the froth of designer's brand concept may be the problem that all designers who devote themselves to the designer's brand and the countless designers who have beautiful dreams need to think seriously.