How Can A Clothing Store Choose A Good Shop Site?

Not all pedestrian streets are suitable for storefronts. All university towns are suitable for shops.

Before choosing a store, we must define our business scope and business orientation.

For example, you want to run a casual, fashionable quality men's wear brand, targeting a 20-35 year old female group.

You have to choose where you can get closer to such a target consumer group.

Under normal circumstances, most shops are suitable for choice.

Relatively large blocks, especially the local business activities are more frequent, commercial facilities are relatively dense mature business circle.

Prosperous areas are basically conducive to opening shops, especially supermarkets, convenience stores and dry cleaners.

The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops.

Though sometimes in newly built areas

It can be sold exclusively, but it is often difficult to support the daily operation of the store due to the small number of customers.

For example, the same street will have its own characteristics because of different traffic conditions, historical culture and location. It is necessary to choose streets with smooth traffic and more traffic flow at the two ends of the street, so as to avoid opening a shop in a dead end.

The location and orientation of shops are also very important. Shop fronts should be as wide as possible.

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Consumers have a showy mentality, showing off beauty and showing off wealth.

In the face of showing off consumption psychology, the guide should not only praise the appropriateness of their own clothes, but also pay attention to the introduction of quality and high quality. The consumers who show off their clothes buy not only the external effects, but also the clothes or the financial resources.

For them, the price of clothes has become a secondary factor.

This is why the luxury brands, such as LV and GUCCI, can be popular all over the world and get so many loyal customers.

Those who love beauty are more interested in the aesthetic sense of the product itself.

For them, the color is not harmonious, whether the shape can foil their temperament, whether the version is fit, whether there is a trend in design, is the reason for their consideration.

Most female consumers still love the beauty of the majority of the psychological, or love the beauty of the more customers.

In the face of love and beauty customers, when recommending, start with "beauty" and "fit", the effect will be more obvious.

With the development of internationalization in China, the garment industry has been deeply affected by the abyss, and the clothing from Japan, Japan and Europe has begun to enter the garment market.

Many consumers have the mentality of Chongyang. They believe that an international brand can highlight their identities, highlight their tastes, and even some consumers have a mindless pursuit of imported garments.

In the face of such a customer, the introduction point of the shopping guide can introduce the fabric of a certain country, or the designer of a certain country.

However, clothing recommendation is practical and pragmatic. If the sale is successful, if consumers find that they are being cheated, then they will lose not only a customer but also their own goodwill.

Consumers with the best choice are somewhat choosy about clothes. They want to spend the least money on the best clothes. In the deeper analysis, they pay more attention to the price.

In the face of this type of consumer, guide buyers should emphasize the cost performance of clothing itself. Of course, it is feasible to give discounts if appropriate, but the problem of cost and profit should be considered. Otherwise, sales performance will be improved, and profits will fall instead.