Han Du Yi House Knocking On The Business Door

More than 100 suppliers were invited to the third supplier conference.

After discussing the development trend of the apparel industry in the Internet age, we passed a "Taishan declaration" aimed at promoting the industry to create a flexible supply chain.

"We hope that after a year's efforts in 2015, we will build a small and micro supply chain base dominated by Korea's clothing house to meet the needs of the majority of the brand differential orders of the enterprises."

Zhao Yingguang, the founder and CEO of Han Du Yi house, told the Economic Herald reporter that "by the end of 2016, we will open the supply chain led by us to all the small and medium businesses in the whole society, making it a new industrial platform for the whole industry."

Forced traditional suppliers

Unlike traditional clothing industry, the style development cycle is long, the style is small, the style is slow to update, the unmarketable inventory rate is high, and the electricity supplier makes the advantage of "small boat turn around".

Zhao Yingguang analysis, the traditional brand of each shop tens of thousands of pieces, this is like a punching punch of boxers, power is great, but once lost, the risk is great; and the small batch of electricity suppliers, batches of sales are more like Wing Chun's short snubbed, once hit the number of boxing to follow up, one hit immediately change routine.

"We used several years to exert power to the upstream, forcing suppliers to dance with our rhythm," Zhao Yingguang told the guide reporter after a bitter smile.

The clothing electric business ushered in a rare market turning point after 2012.

The global economy continues to slump, and the domestic sales of foreign trade go from bad to worse. The clothing business is growing up against the market, forcing more and more large and medium-sized garment enterprises to go down to pick up the small orders scattered by the e-business people.

At present, there are three or four factories registered with more than 50 million registered funds in 140 clothing suppliers of Han dresses, accounting for 6% from ten million to fifty million yuan, and most of them are small and micro garment enterprises.

A calculus equation

"To tell the truth, the quality of a large number of small and micro enterprises is very hard to be reassured."

Du Tingguo, another founder of Korea's clothing house, told the truth, "this makes people have to consider upgrading the upstream suppliers."

What Han Du Yi house wants to do is to modularized the process of producing a garment in traditional clothing enterprises, including the process of printing, cutting, sewing and finishing. A factory is only responsible for one process, and the production of one garment will be completed by several factories.

Just like solving the calculus equation of a higher mathematics, Han Du Yi tries to further differentiate the order by splitting the supply chain, and gets shorter capital turnover cycle, less inventory and smaller risk on the basis of ensuring higher efficiency, faster speed and better quality.

In the previous September 2014, the Korean capital has already set up an experiment in Shandong to set up a small and micro supply chain: the Korean version is responsible for the Korean version, and the tailoring and finishing are carried out by a supplier in Zhucheng.

To the local clothing factory.

This attempt has produced more than 400 items of clothing, each of which is large, medium and small, with two colors and only 40 pieces or only 16 thousand pieces.

This is a familiar pattern in Wenzhou's industrial clusters that are known to the world as lighters, low-voltage electrical switches, glasses, buttons, etc. but in the clothing industry, it is enough to make a big surprise. The first thing to consider is whether the supplier can accept it.

The boss of Guangdong Humen, Bai Chun Chun, said that in the case of 9 of the enterprise orders from Chengdu, the survival of the enterprise is maintained. After adjusting slowly, it has fully adapted to the rhythm of the Korean home.

He thinks that the mode of Han Du Yi house is making their small businesses change the way of survival for many years, and they need to keep pace with them.

If the current order of Han Du Yi has already occupied more than 8 per cent of the production capacity of more than 7 suppliers, small and medium suppliers can only passively dance with the baton of Han Du Yi, as an important partner of Han Du Yi, the Weihai group has another way of thinking.

Zheng Jie, deputy general manager of the company, believes that the electricity supplier has indeed led to a change in the garment industry. As a big business with annual sales of 4 billion yuan, Disheng can not ignore this trend.

Actively embrace and take part in this change, and dance with such enterprises as Han downer.

The trend of development will be conducive to the future development of Di Shang.

The further differentiation of orders means that Han dresses will manage more orders, coordinate production processes before and after the process, the production rhythm between different factories at a more subtle level, and how to build a complete industrial chain in the relatively few Shandong enterprises in the clothing industry. All of them will put forward a new test to the Korean homes and suppliers, and it will take time and market to test whether the expected results will be achieved.