Clothing Shopping Guide Questions Have Skills To Grasp Propriety

Try to put forward some "open" questions. This problem is characterized by not letting customers answer with simple yes or no, and its effect is to encourage customers to communicate with you and express their intentions clearly.

For example, if an old customer of yours comes, don't you say, "look at the new autumn products?" but ask, "how come this time?"

Let's compare the first question.

They will be led to answer simple affirmative negation, and the conversation will end. If we want to control the situation, we need to find another new one.

If such a simple question and answer is asked, more questions will surely cause customers' antipathy.

The second question seems to be a lot easier and more relaxed. It can make the customer feel that you are still impressed with her and can continue to communicate. From her answer, you can capture useful information, and you can easily draw other questions from the customers' answers.

In fact, do not feel that the high level of inquiry is very difficult, it has certain skills to follow.

Next, I'll summarize for you.

Open questions usually contain some words, such as: when, when you are with people, what matters, or why, how you feel, and so on, including those words, people generally do not refuse to answer, nor do you answer them in simple words.

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Apparel franchised stores are not enjoying a sluggish demand in the off-season.

The marketing of clothing stores should emphasize the competition orientation and put more energy into the analysis of competitors.

Comparatively speaking, the demand orientation should be emphasized in the peak season, and the functional innovation that complies with the needs of consumers is of practical significance for "taking profits".

"The rush to increase in the rush season and the reduction of clothing stores in the off-season" is the basic strategy for clothing stores to increase sales in the off-season.

However, the need for Chinese apparel franchised business network points out that the absolute volume of clothing stores in the off-season is limited, therefore, the strength of the input should be moderate and the degree of Rob must have a degree.

Moreover, sales of clothing stores in the off-season are also important.

In the off-season, some new products will be launched at the franchised stores to effectively cut the market share of competitors.

From the perspective of taking advantage of the situation, we can strengthen the brand status of clothing franchisees in the minds of consumers.

With limited marketing budgets, Limited advertising and proper launch of new products can achieve good results.

Discovering and guiding new consumption habits is a powerful way for clothing stores to excavate sales in the off-season.

Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, buying clothes to send ice cream, bundling sales, etc., often achieve remarkable results, that is, fashion retailers' innovative models of off-season marketing.

There are some clothing stores in line with the principle of "direct input and output", which greatly reduces the cost of clothing stores in the off-season.

In doing so, sales pressure will only be greater and clothing stores will be lighter in the off-season.

There is a jargon called "no profit making."

Moderate improvement of display mode, reduction of unit price and profit, even stickers, can maintain a moderate sales promotion in clothing stores in the off-season, especially to form a strong promotional pressure on competitors, and often achieve twice the result with half the effort.

The consensus of most marketing experts is that the limited investment of clothing stores in the off-season is a sensible marketing method to stimulate sales promotion activities.

It is worth noting that the promotion of clothing stores in the off-season should not be excessively dependent on a simple discount.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing stores and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, so that while increasing short-term sales volume, it will not cause too much negative impact on consumers who have purchased products.

In the off-season, the main channel of the main season will shrink dramatically, but the Chinese clothing franchisee business network found that other sales channels began to show its value, which is the clothing store's off-season channel.

For example, bottled drinking water, autumn and winter clothing stores in the off-season, supermarkets, wholesale markets, retail outlets, stalls and other normal channels atrophy greatly, but the weather is hot, shopping will be thirsty, water or cold drinks consumption is very large.

If you can add a freezer at the entrance of the clothing store, you may be able to cross some of the popularity moderately.