Don't Let Emotions " Kidnap " Communicate.

In the perceptual consumption era, emotion is widely recognized and applied to customer's purchase decision, purchase behavior promotion and importance.

As the frontline and key point of customer contact, salesperson's emotional management will make sales more interesting and attractive, thereby creating more profits and loyal customers.

Young shopping guides generally have strong personalities, and communicating with different kinds of customers in the selling process can easily produce some negative emotions, causing them to feel depressed and affect their work.

At this time, the store manager needs to observe and observe the mood of the shop assistants through communication.

Of course,

Skills are needed.

First of all, we need to figure out why there are negative emotions. Try not to impose some of our subjective ideas on the shop assistants before they are clear, because it is easy for them to get bored.

Therefore, we must follow them carefully.

After understanding the situation, give them some advice.

For example, organize shop assistants to do some activities after dinner.

Let's talk about each other's unhappy feelings so that they can quickly get rid of bad feelings.

One thing to stress is that we should pay attention to the tone of communication.

When clothing products arrive at the terminal, there are only three carriers to disseminate brand information: products, images and people.

In the three carrier, the product has been made, that is a piece of clothing; the image has solidified, that is, shops and display.

And people are the only variable factors, the performance of people determines whether the brand is added or reduced in the "last mile" sprint.

Therefore, it is not "the most lovable person", can not let him occupy the first row, and even let him not represent the enterprise and the consumer to deal with.

Because to retain consumers, they must be satisfied.

The training of the terminal personnel must be strengthened. As the boss of clothing management, they should be considerate, caring and inspiring from various aspects. They should not only attach importance to action, but also attach importance to their ideological and mental concepts.

In the process of enterprise management, the concept of "technical personnel is the most important part of management personnel" is unacceptable.

Good shopping guide, good store manager, their role is sometimes bigger and more meaningful, because only they have the opportunity to face the consumer first.