Bosideng Launched O2O Retail Pformation Year Profit 700 Million

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Liang Xuhui, CEO of Bosideng, said that 2014 is a very crucial year, because it will be a year of "comprehensive pformation and upgrading and deepening reform" of Boston.

Even in the face of a depressed consumer market environment, Bosideng is confident of its future.

As the most famous feather clothing brand in China, Bosideng has a high market penetration. At present, there are more than 1 sales outlets in the country. It has a brand strength that can not be ignored in the minds of consumers.

What the company has to do now is to upgrade the brand in the current market environment.

As a leading enterprise in the industry, we hope to play a role in accelerating the pformation of the a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a industry from the extensive management mode to the meticulous pformation.

Through pformation and upgrading, closer to consumers, enhance brand image and vitality, consolidate and extend brand advantage.

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< p > Liang Xuhui said that since the beginning of 13 years, Bosideng has initiated the measures of pformation and upgrading and deepening reform. One important change is to optimize channels and increase the proportion of Direct stores.

So far, the proportion of Bosideng Direct stores has reached 33%. In the short term, the increase in the proportion of direct outlets will increase the cost of Bosideng, but Bosideng is confident that it will enhance the operating efficiency of the stores through modern information and logistics management.

In the long run, the promotion of the proportion of "a href=" //www.sjfzxm.com/ "/a" has a long-term positive impact on brand image upgrading, internal process management and O2O layout.

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< p > for the recent popular O2O concept in the industry, Bosideng said that O2O will definitely be an important direction for the future garment industry. Bosideng has begun to explore and try in this field. It will set up the CRM and VIP management system of the group, actively invest in the market development of the wearable carrier, expand the online sales channel, establish the online brand operation plan through data analysis, and explore the online and offline interaction.

And Bosideng's large number of Direct stores will become a heavy weapon for Bosideng to develop O2O mode. At present, Bosideng every direct store will be the solid foundation of O2O business in the future, and the new online mode of two-dimensional code and WeChat marketing has also been included in the development plan.

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Gao Dekang, founder and chairman of group P, said that as a founder, he has confidence in the future of Bosideng. According to experience, the industry will experience a more difficult and challenging time every 10 years in the past 10 years, according to the experience of a.

In 2014, we had another crucial moment.

True gold is not afraid of fire. Making hundred years' brand is a constant ideal of Boston. I will lead the team to make unremitting efforts towards this direction.

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