The Effect Of Media Publicity Can Help You Improve Your Performance.

　　 Sales promotion The effect is not ideal, a large part of the reason is that sales promotion information is not conveyed to the target consumers at all, and it is impossible for them to achieve the goal of promoting sales.

The promotion of promotional activities must be combined with media publicity, so that the information of promotional activities can be widely spread, and the purchase behavior of target consumers can be induced. Terminal store The pursuit of people and cash flow.

　　 Media publicity Not only refers to television advertising, it has more manifestations, such as road shows, newspaper soft articles, leaflets, post, handwritten posters, shop radio, store displays, text messages and so on. Marketers should combine the characteristics of the regional market and the actual input of the company to draw up the most effective media announcement combination so as to achieve twice the result with half the effort.

In the terminal stores, we need to consider handwritten posters, Kanban, banners, shop radio, store displays, etc., outside the terminal stores, we can consider roadshows, leaflets, post offices, display screens, etc. at high altitude, we can consider: TV subtitles, radio stations, newspaper soft texts, short messages and so on, thus forming a three-dimensional cross propaganda propaganda mode.

In media publicity, we should avoid wasting resources or not in place. First of all, we should consider the actual market situation, weigh the gap between the products and competing products in the market performance, and then formulate the implementation plan of the stage media publicity combined with the input of the company.

That is to say, the propaganda and communication program of paving period, start-up period, high tide period and ending stage, and strive to devote limited resources to the core, key areas and stores, have a definite purpose, and truly achieve effective direct access to target consumers. In addition, we must avoid spreading all over the place and cause serious waste of resources.

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There are many forms of promotion with price: discount, rebate, cash back (Hong Bao), buy gift and so on. But most will not completely delete or erase the original price. Because price is very sensitive: it is easy to rise and fall when it is down. The state has explicit regulations on price promotions, especially for some key commodities.

For promotional pricing, for competitors' price strategy, we must have clear intentions, clarify business bottom line and transferable value, and not blindly move.

In the eyes of consumers, generally low prices will be price sensitive. In fact, customers with low loyalty are the most destructive. Businessmen should think about it carefully. If we bring core profits, is it true that this group is attracted by the sudden drop in prices?

Today, with the gradual prosperity of the Internet, the core of Taobao is the war of price transparency. Taobao has made many manufacturers go directly to the global market, and many small and medium-sized enterprises that do not have core competitive advantages have been destroyed. Many of them come from prices, but prices are not simply existed.