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Shishi Spinning And Weaving Industry Actively Deal With Crisis And Safeguard Exports

2008/12/9 0:00:00 10235

Stone Lion

A CCTV news network reported last night that Shishi actively responded to the global financial crisis and the export market of textile and garment industry. Last night, CCTV set a news network to focus on the lion's textile and garment industry's positive response to the global financial crisis and to protect the export market.

According to the report, faced with export difficulties, Fujian Shishi clothing industry is relying on the strategy of "walking on two legs". In the first three quarters of this year, its exports amounted to US $600 million, an increase of 30%% over the same period last year.

According to the report, Shishi Hua Fei Garments Co., Ltd. is a clothing company specializing in the European and American markets, with an annual export volume of US $about 10000000.

Affected by the global financial crisis this year, the factory, which settled in euros, lost 3 million yuan overnight.

Faced with this problem, the company adopted a strategy of "walking on two legs" and adjusted the product market. The original 90%% made exports and 10%% sold domestically, and now it changed to 50%% for export and domestic sales.

At the same time, the company is working hard to improve production efficiency and introduce the most advanced clothing hanger system in the world. Each worker has been able to produce 6.5 garments from manual labor for one day. Up to now, each worker can produce 9.5 pieces of garments one day, while improving efficiency and shortening the turnover rate of funds.

In an interview with CCTV, the company's vice chairman, Mr. Liang, said confidently that the company's output value will be as high as last year, and there will be no problem of completing one billion.

In the report, it is also the magic weapon for Shishi garment enterprises to face challenges.

The costumes of the birds and birds in the domestic market will invest tens of millions of yuan each year to develop new products and launch thousands of new garments. Under the economic situation this year, the order quantity is no less than in previous years.

CABBEEN clothing, a man's clothing enterprise integrating research, design, production and sales, not only opened more than 400 stores in the whole country, but also introduced its brand into the US market and opened a store in New York.

Wang Yanzhu, vice president of Fujian Textile Industry Association, said in an interview with CCTV reporters that the biggest feature of Shishi is that many enterprises have "one-stop" capability in fabric research and development, clothing design and garment manufacturing, which provides the most powerful support for the brand building of garment industry.

According to the report, at the same time, Shishi municipal government has also consciously guided garment export enterprises to develop the Middle East market and the South American and Eastern European markets, and create new growth points by widening marketing channels.

In addition, Shishi will also invest more recently to speed up the development of garment city, fabric city and clothing research and development center, and promote the development of garment industry.

Editor in charge: Yang Jing

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