Attach Importance To The Cultural Characteristics Of Clothing Brand To Help Your Performance Soar.

< p > < strong > (1) scientific nature < /strong > < /p >.

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > brand culture < /a > is formed in the process of brand building. It is a highly rational culture. It can not only display brand personality, but also reflect the law of brand operation and operation.

The cultivation of brand culture should follow certain procedures, focus on certain methods, seek healthy culture, eliminate unhealthy culture, and involve whole staff in whole process management. After long and unremitting efforts, success can not be achieved overnight, once and for all.

Brand image is the representation of brand culture, and it should be scientifically planned and designed.

Thus, the CI (image) planning system based on MI (concept recognition), BI (behavior recognition) and VI (visual identification) is formed, which is also a scientific method.

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< p > strong > (two) ethnicity < /strong > /p >

< p > each ethnic group has its own unique "a href=" //www.sjfzxm.com/news/index_c.asp "cultural personality" < /a >, which has specific psychological characteristics, customs and habits, morals, customs, religious beliefs, values and behavior patterns.

The national culture is the foundation of brand culture. Apart from the cultural background of the nation, brand culture has become a source of no wood and water.

Therefore, any brand culture is a micro form or sub culture form of its national culture, which is deeply branded on the national culture.

Just as Coca-Cola culture can not be produced in China, Wuliangye culture can not be formed in the United States.

If a brand wants to develop healthfully, it must draw nourishment from its national culture and enrich itself by borrowing from other countries and cultures.

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< p > < strong > (three) age /strong < > /p >

< p > the creation and operation of any brand is carried out under certain conditions of time and space. It is always subject to certain political, economic and social environment constraints, with the characteristics of the times, reflecting the spirit of the times.

For example, in 1950s, there was Anshan Iron and steel culture in China, and Daqing culture in 60s. In today's reform and opening up, Haier culture has been formed to meet the requirements of the socialist market economy.

In this sense, brand culture is also a microcosm of the spirit of the times.

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< p > strong > (four) < a href= "//www.sjfzxm.com/news/index_c.asp" > system < /a > /strong > /p >

< p > brand culture is an organic whole consisting of interrelated, interdependent, interacting and interacting different levels and different parts.

The elements that constitute the whole are relatively independent, and have different degrees of seriousness. They are arranged according to certain structural form and appear in close and orderly combination.

The principle of brand culture construction is not to pursue optimization. It seeks and embodies a kind of overall advantage. It integrates business objectives, business philosophy, moral norms, behavior patterns and other factors into an organic whole, forming a cultural force, which has a comprehensive effect on brand operation.

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< p > < strong > (five) difference < /strong > < /p >

< p > homogeneous products, but there is no homogeneous brand, and no homogeneous brand culture.

The illusion of culture is reflected in the brand, which is the diversity and diversity of brand culture.

Just like in nature, no two identical leaves can be found. Different nationalities and different histories have different brand cultures. Different marketing and different advertisements have different brand cultures, and different values and ethics also have different brand cultures.

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< p > < strong > (six) stability < /strong > < /p >

< p > once the brand culture is formed, it will have a strong persistence, which will exist in a stable form for a long time and exert a subtle influence on various business activities.

It will not change radically due to the change of individual factors.

Some enterprises have gone bankrupt, but their brand culture can continue to stay for some time.

Positive brand culture can have a positive effect on brand development, but there is no invariable, once and for all culture. When brand culture can not promote the development of brand, it is necessary to process and pform it.

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< p > < strong > (seven) process < /strong > /p >

< p > brand culture is formed in the process of brand operation and operation through the long-term cultivation of all staff. It can not be established by several planning, design or learning and training.

It is a scientific process of integration and refinement. It is a process of concomitant with brand and a process of improving brand competitiveness.

In the process of formation and development, brand culture must also keep pace with the times, adapt to the needs of social environment, and constantly enrich and improve new concepts, new knowledge, new management and new technologies.

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< p > < strong > (eight) practicality < /strong > < /p >

< p > brand culture is different from general culture. It is closely related to brand management practice.

Brand culture is generated in the practice of brand management, and in turn it is integrated into brand management activities, which plays a restrictive and guiding role in brand management activities.

Regardless of brand material culture or brand spirit culture, it is aimed at brand management practice.

Therefore, brand culture is a kind of practical culture with strong practicality.

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