How To Promote Functional Textiles In The Market?

This dress has antibacterial, anti mildew effects, significantly relieves insomnia symptoms, improves blood microcirculation, enhances cell vitality, enables you to wear on the body, can enjoy health. " In a shopping mall in Beijing, Shopping Guide Xiao Li told many consumers.

The products sold by Xiao Li are quite functional textiles in the market. Functional textiles refer to the textiles in addition to their own basic value, they also have antibacterial or anti mite, mildew proof, anti-virus, mosquito repellent, moth proofing, flame retardant, wrinkle free, ironing, water repellent, oil repellent, anti ultraviolet, electromagnetic radiation, fragrance, magnetic therapy, infrared physiotherapy, negative Zi Baojian and so on. They can be used in military, industrial, life and other aspects.

"Diversification of consumer demand is an important reason for the hot market of functional textiles. People not only focus on the comfort and safety of textiles, but also need more functions such as air permeability, radiation protection and low carbon. In addition, functional textiles can often increase the profit level of enterprises with high added value, and the driving force of enterprise production is also strong. Zhu Qinghua, a light industry researcher at CIC, said in an interview with the China national economic news reporter.

According to statistics, the current global Functional textiles The sales volume of the market is US $50 billion per year, and domestic textile demand is around 50 billion yuan. In the future, the sales of functional textile market will increase by 3.8% every year.

Despite the continuous input in production and research and development, the corresponding standard formulation of functional textiles has not improved with the development. There is no uniform standard of functionality, which makes many functional textiles prices vary widely. For example, in the market there is a kind of kneecaps called antibacterial, magnetic therapy, and negative ion health care. Because there is no clear test standard for its functionality, the price or high or low price is not restricted. This will lead to misleading consumers. Some people will think that the more expensive one may be better and bring unnecessary money loss to consumers.

Zhu Qinghua said that the existence of industry standards is very important for the healthy development of the industry. At present, some functional evaluation methods of functional textiles in China have some shortcomings, so they have created the lack of industry standards. The formulation and implementation of industry standards is a favorable way to improve the recognition of functional textiles market. Relevant departments of the state can make full use of relevant technology in the industry to study the evaluation methods and indicators, and formulate industry standards as soon as possible, so as to promote the industry to develop more rapidly.

In addition to the lack of relevant industry standards, the low degree of recognition of functional textiles market is also an objective problem. Now there are many functional textiles. Many consumers have a headache when choosing, and they will not choose. How to truthfully publicize the functions and characteristics of products to consumers and let them know how to use them correctly has also become a problem that the relevant enterprises need to solve urgently.

For functionality textile In the future, Zhu Qinghua pointed out that the development prospect of functional textiles is still worth looking forward to, mainly due to the promotion of consumer demand. The good development of functional textiles should not only deal with the problem of industry standard, but also pay attention to the financial support of the state to textile enterprises. In particular, private enterprises, because functional textiles generally need more R & D funds, once the funds are insufficient, enterprises can not develop new products, it will not be able to promote the rapid development of the industry.