Luxury Stores Pfer Overseas So That Chinese People Can Go Abroad To Sweep Goods.

< p > Morgan Stanley released the report that the amount of overseas tourists spending overseas will reach 194 billion US dollars by 2015, close to the current two times.

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In the case of "P", the British "Burberry" classic "goods windbreaker" was taken as an example. On December 10th, the same commodity sold for 22 thousand yuan in the mainland official website of the brand, while the British official website was 1195 pounds (about 11855 yuan), while in France it was 1495 euros (about 12479 yuan), and the United States was 1895 yuan (about 11505 yuan).

The price is cheaper than China by more than 40%.

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< p > Bo Bo was in November 14th for the first half of the fiscal year (2013 4-9) earnings conference.

Angela Arentz, chief executive officer, said, "although sales growth in mainland China has slowed down, the decline of the former has been offset by an increase in Chinese consumption in Hongkong and Europe," CEO said.

Boboli will cooperate with Chinese consumer trends to improve store layout.

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< p > a survey in a Chinese magazine shows that the total amount of luxuries purchased by the Mainlanders abroad, including Hongkong, is 2.6 times the amount purchased in China.

In view of this trend, luxury goods companies have reduced their stores in the mainland and began to invest their resources in the shops of New York, Paris and London concentrated by mainlanders.

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< p > reported that luxury goods sold in the mainland of China will be subject to 6%-20% import tariffs and 17% "value-added tax".

In addition, the average annual increase of labor cost of 10% and the increase of < a href= "//www.sjfzxm.com/news/index_c.asp" > shop rent < /a > were also pferred to the retail price.

Therefore, people who choose to shop overseas may leave more and more people to leave the more expensive shops in the mainland of China.

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< p > Morgan Stanley predicts that the expenditure of mainland tourists in 2012, "a href=" //www.sjfzxm.com/news/index_c.asp "> overseas tourism" /a ", will be expanded rapidly, which is US $102 billion 100 million.

In addition, McKinsey has predicted that global luxury consumption will reach US $180 billion in 2015.

But Morgan Stanley believes that the amount of consumption of mainland tourists alone (US $194 billion) will exceed that scale.

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< p > on the other hand, mainland China's "a href=" //www.sjfzxm.com/news/index_c.asp "luxury" /a "sales have stepped on the brakes.

According to the Italy luxury industry association and the American consulting firm Bain Consulting survey, the mainland's luxury sales growth will slow from 20% in 2012 to 2.5% in 2013.

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What's the impact of this trend on brands? Morgan Stanley said that this situation is beneficial to Italy Prada (Prada), which has only 27 stores in mainland China, with a small number of shops, mostly located in tourist destinations in Italy, the United States and South Korea.

On the contrary, for the German brand HUGO BOSS, which has more than 100 stores in the mainland of China, Louis Vuitton, which is close to Prada's 2 times, and Italy Gucci (Gucci), the overseas consumption of mainland tourists will be an impact.

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< p > Prada has begun to gradually increase the price of overseas stores, "it is intending to narrow the price gap with the mainland of China" (Morgan Shi Danli).

If the price level in the mainland of China is set at 150, then the price in Hongkong will be 128, Japan will be 124, while the United States will be 120.

Morgan Stanley believes that "Prada will grow 22% annually in the next 3 years".

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< p > according to the statistics of China National Tourism Administration, the number of overseas tourists in China will exceed 90 million for the first time this year.

This is 9 times the figure of 2001, and by 2014, it is expected to exceed 100 million.

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