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Mobile Terminal Shopping Trend Has Penetrated Into Clothing And Other Industries.

2014/2/25 13:11:00 20

Less than p ago, hot water bags, warm hands, and heating mouse pads were once the most essential items for Internet access in winter. Nowadays, most people have shifted their main positions before bedtime to the warm quilts of their bedrooms. The outbreak of mobile Internet applications has changed the habits of netizens, and has also changed their consumption behavior and consumption concept. 
 the impact on consumers is more profound. 
Mobile Internet business, such as mobile social networking, mobile gaming, mobile electronic reading, mobile e-commerce, etc., has penetrated into the minutiae of consumer life. The 3G network has sprung up because of the maturity of P networks. 
 Mobile Internet users still focus on the four entertainment areas of social interaction, music, video and games, and shopping, map services and other needs follow closely. 
 for example, Taobao Mobile's powerful search parity has become an essential saving secret for consumers to shop on weekends. It can brush bar codes, brush two-dimensional codes, even search for voice and search. Consumers can carry out online, offline and multi parity at any time and place. Huge commodity information and updated brand promotions allow consumers to browse shopping information, hot products and trend information all the time, and collect and buy their favorite baby. 
 but compared with the most standardized and mature mobile consumer market in the world, the usage habits of China Mobile end-users are very different and have broader development space. China Mobile end-users are more likely to use the Internet in public mobile locations, such as buses and subways, and they tend to use smartphones as entertainment tools. More than 50% of the Internet users come to micro-blog through mobile terminals, which is a good application for consuming fragments time. 
 Americans use higher proportion of mobile terminals in shopping and private cars, because they rely more on practical applications such as smart phone navigation, shopping guides, and so on. 
P shows that the differences in attitudes and usage of smart phones between China and the United States show that in the US, smart phones tend to be more private and functional, while in China they tend to be socialized and entertaining. While Americans rely on smart phones, they still maintain their initiative and independence. 
 China and the United States have entered the era of mobile terminals. Smart phones have integrated into life and opened up a new way of life. But China Mobile's Internet coverage is less than half of that of the United States, and its development space is even broader. 
 mobile network will have more and more influence on the life of Chinese consumers, and the coverage and penetration rate of tablet computers and smart phones will continue to expand. 
 < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > bring new opportunities to enterprises. /p >
P 3G mobile Internet has not only changed the habits of consumers, but also brought new challenges to the apparel industry. How to adapt to the changes of consumers and make them become new opportunities in the mobile Internet era has become a problem that garment enterprises must face. 
 Yi obviously realizes the new opportunities in the mobile Internet era. They understand that for the target a href= "//www.sjfzxm.com/news/index_c.asp" > consumer group < /a >, providing overall services is far more attractive than providing single item clothing. Yi has adopted the WeChat service number to build a customer base. Each dress consultant is responsible for the WeChat service of 30 or so customers. This customer relationship is more intimate. Because for many men, it is not easy to ask them to ask someone else about this a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > whether they are suitable for themselves. 
The service of P means that consumers have a 24 hour online apparel consultant, making full use of consumers' fragmented space and time's unlimited "high efficiency", while taking into account privacy and efficiency. 
 in this age of self media, sharing is the most important thing. 
 the subversive innovation of Yi Wen is that they transform the traditional store into the competitive advantage of "customized service". At the same time, the traditional high-end sales service is skillfully butted with "WeChat service", forming a closed loop of sales. This is also the direction that traditional retailers should strive to allow consumers to stay in the shop for more experience, and then actively encourage consumers to take the initiative to share and establish long-term trust relationship by enjoying various convenient and even integrated services provided by enterprises. 
 clothing industry is just a microcosm of change. More retail brand manufacturers are working to create such a business mode: let consumers experience a high degree of harmony and consistency in price system and product service on line or offline. In accordance with the rules and innovative ideas of mobile Internet, creating a new retail consumption situation is one of the important links to achieve this business model. 
 the unique identity, instant online and highly interactive characteristics of mobile Internet applications make it more and more closely related to the retail service industry. People like the quick and substantial benefits of online shopping, but they can not get away from the offline consumer experience. With the advent of 4G, higher bandwidth can provide faster network speed and more stable network quality. Those seemingly impossible things in the past, using mobile Internet to load heavy traffic heavy applications for entertainment or work will be possible. The gradual maturity of the 4G network will bring more surprises to consumers, but it will also bring greater changes and business opportunities to the circulation industry chain.