Four Challenges Faced By Luxury Brands In China

< p > < strong > intellectual property rights < /strong > < /p >
< p > from fakes to torts, China's intellectual property rights are abound. Intellectual property rights are even more important for overseas enterprises with less than a href= "//www.sjfzxm.com" > luxury goods < /a > brand. When it comes to fake goods, the higher the brand name is, the higher the chance of counterfeiting. For example, the counterfeit goods of Louis Vuitton brand in China can be seen everywhere. This also affects the image of the brand to a certain extent. Recently, Louis Vuitton and Alibaba have been working on Taobao to crack down on fake sales. This is largely because the Chinese government is not big enough to crack down on counterfeit goods, and overseas companies only have to go out in person. < /p >
< p > < strong > high cost < /strong > < /p >
< p > the number of luxury goods purchased by Chinese consumers is only 1/3 of the total. More people choose to buy luxury goods in Hongkong or abroad. The most important reason is that < a href= "//www.sjfzxm.com/news/index_s.asp" > price difference < /a >. The price of luxury goods in China is generally about 40% higher than that in foreign countries, mainly because China's tariffs are too high. As a result, many luxury brands want to attract customers through high-end services. For example, Hublot brand recently invites Kobe Bryant, a basketball star, to come to Beijing to meet face-to-face with VIP brand customers. < /p >
< p > < strong > finding high-quality shop assistants is not easy. < /strong > /p >
< p > according to this report, the high quality salesperson in the Chinese market is very scarce. For luxury brands, the salesperson's sales ability and service performance are closely related to the brand image. But it is not easy to find suitable shop assistants in China's relatively small cities. Many employees are not qualified to compare with big cities, and training costs a lot. < /p >
< p > < strong > protectionism < /strong > /p >
P media often criticizes the way of operation of overseas enterprises. Starbucks is one of the enterprises recently exposed by CCTV, as well as the crackdown on Apple Corp and some overseas auto companies. Related reports also pointed out that luxury brands sell fake products, refuse to compensate customers, and Apple Corp's attitude towards Chinese consumers is not friendly enough. All this shows that the media environment does not welcome overseas enterprises. < /p >
Another potential challenge that has not yet been listed is that Chinese enterprises are gradually growing, and many overseas luxury a href= "//www.sjfzxm.com/news/index_c.asp" brand "/a" faces more competition. < /p >