International Exhibition Gives Sichuan Shoes Enterprises Wings To Go Abroad

As the promoters of western shoe industry, they use sincerity and strength to describe the vision of a modern industrial alliance. The pioneers can have insight into the opportunities and observe the world. In recent days, Liu Na of the International Department of China's women's shoes capital is busy contacting an Italian shoe-making enterprise by phone, e-mail and fax. Also busy are nine other colleagues, who are sending invitation cards to key enterprises and institutions in the shoe industry at home and abroad, inviting them to participate in the third international purchasing Festival, the capital of women's shoes of China, held in Chengdu in October. This is the first large-scale international exhibition held in Sichuan after the "5.12" Wenchuan earthquake. It is reported that shoe buyers from Italy, Spain, Russia and other countries will gather in Chengdu to seek cooperation opportunities with Sichuan footwear industry. Joint efforts of government and enterprises On August 20, the Sichuan provincial government held a special press conference to announce the relevant information of the third international procurement festival of China Women's shoes city and Chengdu International Footwear and leather materials and equipment exhibition. The festival was jointly sponsored by Sichuan Provincial People's government, China Light Industry Federation and China Leather Association, and was jointly sponsored by Chengdu Municipal People's government and Sichuan Provincial Department of Commerce It is the first large-scale international and professional activity for the world after the earthquake. It is also a grand gathering with the largest number and scale of all previous procurement festivals. According to the press conference, the footwear industry is a key industry in Sichuan Province. From January to July 2008, the export unit price of Sichuan shoe industry increased by 1.4 times, and the export value reached 200 million US dollars, with a rapid growth of 57.3%. From the export value of 4.89 million US dollars in 2000 to 300 million US dollars in 2008, Sichuan shoe industry has achieved initial results in undertaking coastal industry transfer. The shoe industry in Sichuan is mainly concentrated in Chengdu, which is one of the "three states and one capital" of China's shoe industry. As of 2008, there are more than 2000 shoe-making enterprises and more than 3000 shoe material supporting enterprises in the city. Among them, Wuhou District has more than 80% of the city's shoe-making enterprises and 90% of the supporting enterprises. It can be predicted that the success of this year's reconstruction of the shoe industry will be conducive to the positive development of China's shoe industry. Mode innovation "Chengdu International Footwear and leather materials and equipment exhibition" has been held in Chengdu in July 1999. It has been cultivated for ten years and has become the most authoritative international event of leather industry in Western China. Compared with the previous two sessions, this procurement Festival has larger scale, higher grade and more exhibitors. "Not only did the earthquake not affect the holding of the international procurement Festival, but this year's scale and internationalization will surpass those of previous years." Peng Jun, director of the industrial operation center of China's women's shoes city, told reporters that more than 500 well-known domestic and foreign brand enterprises and institutions will be invited to participate in the international procurement Festival. In addition to continuing to invite Russia, Italy and Spain, the world's leading shoe-making enterprises will also be invited this year, including Brazil, India, Vietnam and other large-scale shoe-making enterprises. It is expected that thousands of buyers from many countries and regions will participate in the festival meeting. As the first international professional exhibition after the disaster, this procurement Festival has been highly concerned by the community. The organizers also launched a top luxury exhibition to build a cooperation platform for international brands to enter the domestic market. At that time, the world's top brands from 38 well-known shoe companies will participate in the fair. In addition, the international designer competition, foot model contest, shoe fashion evening party and other activities will make the festival colorful. Sichuan shoes enterprises are going abroad. This gathering of many buyers in Chengdu, industry trade negotiations and international forums are conducive to direct dialogue between domestic and foreign shoe industry, and seek the way for the transfer and development of Chinese and foreign shoe industry. It is reported that the shoe industry association of malcay region of Italy and the association of famous shoe makers in pirinda of Italy have signed strategic cooperation agreements with the operation center of shoe capital industry, and the two sides will carry out comprehensive cooperation in R & D, training, market promotion and recruitment of procurement Festival. In this procurement Festival, Intertek, one of the largest inspection service networks in the world, will also drive Sichuan shoe factory to a real international development path. It is reported that the "one-to-one trade matching fair" will be launched for the first time in the procurement Festival, so that local shoe factories can not only realize face-to-face exchanges with European and American buyers, but also guarantee the cooperation between the two sides from the aspects of law, safety and quality. This is a rare opportunity for some Sichuan shoe enterprises that have not yet gone abroad. Jiang Xianji, a consultant of Sichuan provincial government, believes that "Sichuan shoe industry has vigorous vitality. This international purchasing festival will not only actively promote the transfer of shoe industry, but also promote the economic development of Sichuan after the disaster. Sichuan shoes will win a new overall improvement. "