The Founder Of Jimmy Choo Launched The Same Brand.

The p a href= "//www.sjfzxm.com/news/index_c.asp" > Jimmy Choo Ltd < /a > the co founder Tamara Mellon's lifestyle of the same name luxury brand is scheduled to be launched in mid November this year. The brand will introduce women's clothing, handbags and shoes products. The first series is a red and leopard single product, priced between 295 dollars (cashmere T-shirt) to 4500 dollars (horse leather leopard windbreaker). At present, New York Gallery Pace Pace media preview, November will be landed on the brand e-commerce website.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Tamara Mellon < /a > an interview said that its brand will not launch new products according to the traditional schedule of the fashion industry, but to provide customers with a single product that can "buy now and wear (buy now, wear now)". For this reason, she explained, "I don't think women want to buy winter coats in July. Our coats will not be listed until September."

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< p > Tamara Mellon predicts that the proportion of e-commerce sales will reach at least 50%.

As for physical sales, she plans to set up an independent boutique in New York and London in 2014, and will also carry out wholesale business and expand products to sunglasses, perfume, underwear and cosmetics in the future.

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< p > Tamara Mellon, now 46 years old, is the daughter of Tommy Yeardye, founder of Vidal Sassoon VS.

She got a loan of 150 thousand pounds from her father in 90s, and co founded the luxury shoe brand Jimmy Choo with the shoemaker Jimmy Choo Zhou Yangjie.

In 2004, Lion Capital LLC bought a majority of the brand equity, when the market value of the brand was about 101 million.

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< p > 2007, Tamara Mellon and other management joint TowerBrook Capital Partners LLP bought Jimmy Choo from Lion Capital, and the market value of the brand rose to 185 million pounds.

Labelux GmbH, a private holding company established in 2007, paid 526 million pounds for Jimmy Choo in May 2011.

Before the acquisition, Tamara Mellon had a 17% stake in the brand, so she received about 90 million pounds from the sale.

In November of that year, Tamara Mellon resigned as CEO and chief creative officer, leaving its own brand.

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After P, Tamara Mello has been working hard to promote its brand name.

After the non competition agreement signed with Jimmy Choo expired in February this year, Tamara Mellon began to raise funds for the launch of its high-end lifestyle brand. It is reported that it has been raised from her girlfriends, with a net assets of 1 billion dollars, to Forbes Burch Tory Burch, American designer Tommy Hilfiger, and 3 investors in the UK political and economic circles, including Michael Spencer, Jonathan and Mellon.

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< p > Tamara Mellon has set a blueprint for the development of a href= "//www.sjfzxm.com/pioneer/" > brand < /a >: first opened several flagship stores in New York, Losangeles and London, and expanded to Brazil, Hongkong, Singapore and Qatar in the following years.

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