China Footwear Electric Providers Need To Adjust Operation Strategy

< p > a href= "//www.sjfzxm.com/news/index_q.asp" > high inventory < /a > heavy footwear enterprises < /p >

< p > due to the inability of Brand Company to control the terminal market situation, the market expectation is not enough, the price and market deviate, and the quantity of orders is very easy to exceed the market demand. This can easily lead to a backlog of inventory levels at all levels of distributors, and the stock crisis is imminent.

Therefore, some Brand Company have to rely on closing stores, promotional sales, layoffs and other means to deal with the contradiction between supply and demand, resulting in the haze of inventory pressure, thus triggering market doubts about the footwear brand market and concerns about the future development of the industry.

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< p > helpless layoffs to reduce pressure < /p >

< p > < < a href= > //www.sjfzxm.com/news/index_cj.asp > > shoes > /a > the market integrity encountered cold winter. Some brands of footwear enterprises are not doing their best. There is a wave of layoffs. As a famous shoe enterprise brand, Daphne group also fell into a "layoff storm" in 2012. It laid off 300 people nationwide and reduced the proportion to 10% or 12%. The e-commerce department is the hardest hit area of the layoffs, which was once interpreted as a signal for Daphne to abandon the electricity supplier industry.

Under the influence of the economic downturn, the wave of layoffs continued to surge, and the layoffs of Daphne group were gradually subsided in the external response: Daphne group is carrying out the structural optimization and adjustment, which accounts for 0.7% of the total staff of the group, and Daphne will not end its business.

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< p > closing stores to reduce operating costs < /p >

< p > under the influence of high inventory crisis, the sales of offline stores continued to decline. Lining, PEAK, Anta and other sports brands went on to store "self rescue" waves, and entered the 2013.

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< p > extensive extensive expansion and opening up shops have made bitter effects on the domestic a href= "//www.sjfzxm.com/news/index_s.asp" > shoe sports brand < /a >. The relevant analysts have pointed out the following: the major shoe industry brand light shops are related to the marketing channel, and the operation by the distribution mode will often lead to a backlog of inventory, and can not be adjusted and digested as quickly as the direct store can do, so that it will be hard hit when the economy is weak.

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< p > go through the inventory downturn at a low price < /p >

< p > when the high inventory crisis meets the sales peak season at the end of the year, the "hunger marketing" of each shoe brand will come together.

Hongxing Erke, Anta, Lining, PEAK and other major brand sales will be surging and unusually hot.

Coincidentally, most of these sales will play the slogan of "the lowest price in the whole field" and "let's promote sales".

The effect of companies actively digesting inventory is also gradually emerging.

This temporary sales performance of warm spring does not seem to reduce stock pressure from the source, the sluggish shoe market is still a major category of footwear Brand Company difficult to swing away.

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