Red Dragonfly Proposes "Business Mode Protection" Application

The footwear terminal integrated sales mode launched by the red dragonfly in 2007 has achieved a new and breakthrough profit growth for the Red Dragonfly enterprises. It is widely believed by the industry that it may be the best mode of the terminal sales of Chinese footwear industry for a long time in the future.

In order to protect this new and self innovative business model, red dragonfly has launched a legal protection program recently.

Beginning in 2007, terminal store rents continued to rise, and good storefronts were constantly being fry, and the pfer fees were even higher than rents. Many shoe brands fell into a new sales predicament.

Against this background, the Red Dragonfly launched the terminal integrated sales mode in the industry in 2007.

The area of Red Dragonfly fashion integration store has not only greatly improved, but also has a rich variety of products. It is a concentrated display of all kinds of products of the Red Dragonfly brand, which meets consumers' one-stop shopping demand and further enhances the popularity and reputation of the Red Dragonfly brand in the consumer's mind.

At present, red dragonfly has opened nearly 100 integrated stores in the whole country.

Business information from red dragonfly group shows that the red dragon Dragonfly terminal integrated sales mode has achieved great success.

Take the Red Dragonfly Taizhou fashion GT (integrated) concept store as an example: during the six months of operation, the turnover increased by 48%, and the "flat effect" (Note: average sales volume per square metre) increased by 25%, and the passenger flow increased by 25% over the past six months.

Improving the efficiency of single store is the biggest goal of China's shoe brand terminal sales.

The red dragon dragonfly's integrated innovative sales model has achieved this goal for the brand.

In order to protect intellectual property rights of self innovation, protect the legitimate business interests and brand image of enterprises.

In recent days, the Red Dragonfly formally applied to the State Administration for Industry and Commerce for the application of "business mode protection", including registration of "integrated store", "Theme Store", "integrated concept store", "community store" and "GT". At present, SAIC has accepted this application.