Make Full Use Of New Media In Clothing Brand Customization

< p > > the "gorgeous family" broadcast by Hunan satellite TV has come to the end of the day. Chen Xiaoyan, who has just worked for a long time, has been watching for a month in a row.

This is a fashion drama with the background of the modeling industry. The young people's struggles, love, troubles and puzzles make Chen Xiao Yan feel the same way.

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< p > it is understood that this TV drama which attracted many young people's eyes is a custom drama. Its largest investor is Shishi's "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "company.

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< p > < strong > make full use of network new media < /strong > /p >

< p > having entertainment resources, how to make better marketing is also an important factor.

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< p > 2012, the "Beijing youth" was on fire. The costumes of the hero were also on fire. Li Chen wore a seven pack wolf men's suit. It became the epitome of his abandonment of mechanical life and walking on the road of finding youth, showing the attitude of "man is more than one side".

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< p > however, it is surprising that the only "a youth" _blank "href=" //www.sjfzxm.com/ "clothing" /a "Beijing youth" is sponsors JACKWALK is not the seven wolves, the seven wolves only played a scratch ball, and its use of micro-blog platform's invisible stealth sales undoubtedly played an important role.

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< p > it is understood that the "Beijing youth" is still on the stage of pre warming, when the official micro-blog of the seven wolf male suit began to stir up the topic of the hit TV drama, and recommended the dress style of the protagonist Li Chen. During the "Beijing youth" hit, the number of wolves on micro-blog platform alone reached about 300 thousand.

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< p > the biggest feature of entertainment marketing in the Internet era is strong interaction and fast dissemination, and making full use of micro-blog and WeChat network new media will undoubtedly achieve better results.

For example, XTEP's "Geng girl" contest in 2011 is an example.

XTEP official micro-blog's post selection campaign has been forwarded for more than 30 thousand times and reviews more than 10 thousand times. This is only the original text forwarding, excluding tens of thousands of fans' two times, three forwarding and comments. For a commercial activity, this is undoubtedly a success.

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< p > < strong > brand implanting mode mainly < /strong > < /p >.

< p > unlike the past brand sponsorship through clothing and naming, the story of the gorgeous family takes the development of ZUOAN (left bank) brand as the background, showing the brand development process, reflecting the founder's entrepreneurial process, and is a highly customized drama.

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< p > the target audience of "gorgeous family" is very consistent with the fashionable and dynamic characteristics of the enterprise. Through this TV series, the company achieves the brand implantation and locks more young consumers.

Hong Jin, chief executive of costumes on the left bank, revealed why he spent 10 million yuan on the TV series.

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P is not only the costumes on the left bank.

On the occasion of the "gorgeous family" hit, a homemade large-scale online variety show "I am a type man" was launched in a grand way. The program was jointly built by local enterprises, wolf family and music network.

In this program, the wolf family is not only an exclusive name, but also participates in the main creation, and deeply puts the brand spirit of "dare to challenge" into the program.

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< p > "the idea of this program coincides with the fashion design concept of the wolf family and the brand spirit of" dare to challenge ".

Shi Hairong, chairman of the wolf family, said.

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< p > < strong > the marketing form is becoming more diversified. < /strong > < /p >

< p > in fact, Quanzhou's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing industry is no stranger to entertainment marketing.

As early as 2001, when XTEP founded its brand, it invited Nicholas Tse to endorse it. This is also the first domestic sporting goods brand to adopt entertainment marketing. Next, XTEP has signed twins, Willber Pan, Jolin, Han Geng, Lunmei Kwai and other entertainment stars.

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< p > after the initial stage of "brand star" agitation, the entertainment marketing of Quanzhou shoes and clothing enterprises in brand maturity period is also more diversified.

When Jay Chou signed the entertainment star in 2003, he adopted the mode of bundling spokesmen. Through sponsoring Jay Chou's filming and holding national concerts, he carried out deep interaction with fans and fans, firmly locked the target consumer group, and won the unique "channel" resources for himself. In 2012, he opened the "entertainment marketing" pattern. In order to fit the brand connotation of "sports happiness", he signed five members of the happy family, He Jiong, Sheenah, Li Weijia, Wu Xin and Du Haitao as the image spokesmen of the brand, and explained the idea of "sports happiness" through advertising, Carnival and other forms.

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