Collective Pformation Of China Made Garment Industry In 2013

< p > improving brand awareness is a problem that enterprises have to face.

It is the dream of Chinese foreign trade people to activate the brand and cultivate the influence that can match the international brand.

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Everyone at P seems to be talking about brands and talking about the high added value of brands.

Many companies based on OEM and OEM expect to get higher returns in the future international competition, just like CK, H&M, LV and apple.

"The 28 rule applies equally to the Canton Fair. Buyers also have about 20% of high-end customers. For them, the role of the brand is more important.

The question is whether we have such a brand ourselves.

Exhibitors Hu Si Yin's luggage brand is called "the king's demeanor". Like this brand name, he hopes his products can be built through the brand to show his hegemony in the future.

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< p > Ma Weimin's dress three Yue < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > limited liability company has made many years ODM for C&A, H&M and other international fast fashion brands, and Ma Weimin's dream is to create the Chinese people's own fast fashion brand.

The key to fast fashion is "fast". At present, the international fashion trend is changing, especially in the field of clothing.

If we want to make our brand famous, we must work hard on the word "quick", which puts forward very high requirements for our team from design to production to sales.

Ma Weimin said that the three brands of "Tian Fu" and "Yue Yue" are starting, but not for a day.

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Liu Xin, general manager of Anhui clothing import and export Limited by Share Ltd, has a deep understanding of the long-term nature of the activation of the brand: "midnight brand" we have been engaged in this brand for 20 years. Although it has a certain reputation, there are still few people on the international stage. "P

Liu Xin said, the company has more than 20 registered brands, but really do not have much.

Big investment and slow results are the biggest difficulties in brand building.

But Liu Xin believes that in the current situation of collective pformation of Chinese manufacturing industry, brand building is "right time".

"We have made a step forward in ODM than OEM. We have taken the initiative in designing, so that enterprises have tasted the sweetness and gained more bargaining power.

In the future, private brands will gradually take shape, which will bring more value to enterprises.

Chengdu karmid a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Industry Co., Ltd., deputy general manager Liu Ying said.

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< p > Shandong Lu Tai a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Han Xiaoying, director of the two international business of Limited by Share Ltd, told the International Commercial Daily reporter: "Lu Tai has won a wide reputation in the fabric and manufacture of shirts in recent years, especially in the international market."

She said this reputation is the foundation for the company to build its own brand next.

In fact, this is not only the brand path of the Lu Tai family, but also the dream advantage of the Chinese manufacturing group.

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