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Adidas Benefits From The European Football Match
Anyone who has watched the European Cup finals is impressed by the striking Adidas logo on both sides of the sportsman's Jersey.
The chief executive of Adidas, a German sports product businessman, said after the match that he looked forward to the final match between Germany and Spain from the beginning of the European Cup.
Because these two teams' shoes and jerseys are all provided by Adidas.
Adidas also provides European Cup matches.
The company's sales of soccer products this year will exceed 1 billion 200 million euros.
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