The Prospect Of Sports Apparel And Brand Sales Classification

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< p > < strong > market prospect < /strong > < /p >

< p > < < a target= > _blank > href= > //www.sjfzxm.com/ > textile > /a > the market of sportswear and casual wear has always been the leader of other products. It is widely favored by consumers. Especially in recent years, it has been praised highly for functional products. However, only real experts can understand the meaning of functional sportswear, such as malti-layer, onino-skin and so on. Consumers need to know the true function of wearing clothes, yet professionals need to provide correct information.

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< p > > a href= "http://admin.sjfzxm.com/admin/admin.htm" > sportswear < /a > since 1994, many companies have successfully developed a series of functional fabrics, such as Tactal, Gore-Tex, Lycra, Polortec fleece according to the characteristics of fiber, and each has their own place in the market according to their end use needs.

Also let fiber companies understand that the whole "fabric system", the final use is fabric, rather than fiber itself, this recognition, with the map of Pyramid market distribution, will encourage manufacturers to actively toward the top goal, the development of new a href= "//www.sjfzxm.com/ news/index_f.asp" > fiber < /a >.

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< p > the market target is clear, the higher the probability of success is, the higher the probability of success is, and the different categories, such as age, health care, national conditions, popularity, sex, etc., should be distinguished according to the key points of the appeal. Taking the baby boom born after 1945 as an example, the age is about 50 years old. Basically, they have the right to save and spend, which will affect the mainstream of the market. However, with the growth of age, we can learn from figure two that the impact of the new and old market is getting bigger and bigger and no longer follow the rules.

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< p > < strong > brand channel sales classification < /strong > < /p >

Brand, retail sports brands such as ADI, Nike, Lining, Anta, 361, Hongxing Erke, PEAK and so on. Wholesale group buying sports brands such as Danno (Danon), Nong Nong, bartnanne, parrot and so on are all sports brands, but the retail and group buying sports brands have different characteristics to their customers. The retail campaign is less than a href= "http:// www.sjfzxm.com/news/index_f.asp" > brand "/a". Because of the different customer groups, the products produced have different personality characteristics of each age group. Because the scale and maturity of group buying sports brands are not strong in retail brands, they can only be different from the customers group, and the main group buying is the main market, which can be said to be the "market cake" left by the retail brand. < p > sportswear develops to today. According to the development scale and brand maturity, it can be divided into retail a href= "http://admin.sjfzxm.com/admin/admin.htm" > sports brand < /a > and wholesale group buying movement.

According to the direction of market development, manufacturers will directly face consumers directly and provide products and services directly to consumers. In this way, if products and services are in place, each brand will maintain a relatively stable customer base.

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