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Clothing Display Is The Visual Management Of Clothing Stores.

2012/10/30 8:47:00 14

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Clothing display is the visual management of clothing stores, thus contributing to the formation of clothing store's own clothing brand.

Clothing display

It is the grasp of the overall layout, rhythm and color of the clothing store. It controls chaos to form a unity and breaks the dreary to form a jump. However, all the grasp is based on the clothing brand style based on the target users.


Clothing manufacturers' clothing brand stores carry out directional packaging for clothing brand styles, and each clothing brand has its own character.

And manufacturers have a subdivision of clothing positioning, the same is casual wear, British rural leisure and Japanese street leisure and home entertainment are quite different.

Clothing stores, because they sell different manufacturers' products, must be placed in different styles. Therefore, the clothing store first presents to users not the personality of a certain garment, but the "feeling of the clothing store", which determines that the style of the website is quite neutral, so that the color is white.

But even the clothing store, it is not without personality, such as the difference between the fashion shopping center and Xiushui Street.

The personality of the clothing store depends on the consumers who are positioning themselves. The clothing store must locate its own style according to the consumers' expectations.


As a retail outlet, clothing stores create their own.

Clothing brand

It is to create value, which connects manufacturers and consumers, making manufacturing and life linked, especially for low-end commodity manufacturers.

It is not only high-end products that need packaging, clothing stores understand and express the way of life of ordinary people and young people.

Different vendors compete for "windows" and "booths" on the website. The clothing sold on the online clothing stores may be cute, sexy, trendy, ladies and so on. The development of e-commerce websites in China is far away from the introduction of advanced clothing display, and most of them do not even do enough photographs.

Of course, this is a causal relationship with the underdevelopment of online clothing sales.

The page also needs to be stylized, but it must prevent the style conflict of the page.


There are many websites with unified style, but they do not include e-commerce websites.

Because the design of e-commerce website is often just a shelf type framework. Once the photos are added, it will become a mess.

For user browsing efficiency, we need to study and investigate user experience. After all, our goal is not to let users browse the web page as fast as possible, but to arouse users' desire and have enough viscosity to let users return.

Especially those willing to buy clothes online have enough patience.

Who will be responsible for matching the color and style of the photos? To create the clothing brand of the online clothing store, it is necessary to make the website a target user's online paradise, so that users can feel comfortable here without having the feeling of "entering the wrong door".

Physical stores can distinguish different regions, while online clothing stores have technical conditions for personalized customization.


Windows in physical shopping malls have become fashionable windows, and websites can also become fashion magazines.

There are many petty bourgeoisie users on the Internet. When they surf, they like magazine browsing.

Clothing store

It can cater for users' habits. The original product introductory single product display page can be made into a magazine webpage, such as magazine typesetting, large blank and photo, additional parameter information, and comment text.

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