How To Attract Enterprises To Participate In Exhibitions

It is the best window for enterprises to concentrate on displaying products and technologies, expand channels, promote sales and disseminate brands, and also serves as a bridge and link for communication between enterprises and customers.

The exhibition has the characteristics of short, flat and fast. If the operation is right, it will achieve a good communication effect. Therefore, the exhibition will become a market that many enterprises and media are competing for, and many people want to get mixed up. The result is a disorderly and vicious competition in the exhibition. Therefore, the exhibition will fly all over the world, and all kinds of exhibitions will be flooded with the market, making it hard for many of the companies that originally wanted to participate in the exhibition to have a headache.

However, there is no need to eat because of choking. Choosing quality exhibition brand is an important factor to ensure the effect of exhibiting.

"China solar energy industry information", based on its own experience in exhibitions for many years, talks about how to attract the experience and opinions of big brands.

"China solar energy industry information" has hosted many China Solar brand product fairs many times.

Each Fair has achieved good results and won wide recognition from enterprises in the industry.

This is mainly due to the following aspects:

First, a good exhibition must have a good name.

Fairs generally refer to large exhibitions with large scale, extensive contents, exhibitors and visitors.

It is generally believed that the exposition is a high-end exhibition that can have an impact on society, culture and economic development and can play a catalytic role.

China's solar brand Expo is in the form of exposition, so the first impression to people is high grade.

As a matter of fact, China's solar brand Expo has been well established in many years, including solar energy companies, distributors, consumers and all sectors of society.

But we should also pay attention to the fact that the Expo has been abused.

However, this does not affect the effect of China's solar brand exposition, after all, it has a profound foundation.

It is not enough to have a loud name.

To differentiate.

For example, the theme of "the Sixth China (Wuhan) solar Brand Product Expo" in 2009 is "brand energy saving China".

Eight words reveal a lot of information: first, the "brand" party, we insist on the name brand and fake certificates can not appear. This is a confusion in the solar energy industry exhibition. Today, it shows the differentiation of the exhibition at once.

"Poly e" also highlighted that it was held in Wuhan, Hubei.

"Energy saving China" is in line with the current trend of energy conservation and emission reduction proposed by our country, and it also indicates the effectiveness of solar energy conservation and environmental protection.

In 2010, the seventh solar Brand Product Expo shouted the theme of "green imagination of Chinese power".

Green products can be said to be pursued by the whole world. Low carbon economy has been mentioned many times on the international agenda. Green has undoubtedly become the theme of the development of the times.

"Green imagination" makes many people naturally think that the Expo will have many products to show.

The "China Power" highlights our country's first power image in the international solar energy utilization industry, and it is also a big competition of new products and technologies in the industry.

Secondly, the exhibition must be both authoritative and professional.

For example, the "Seventh China (Wuhan) solar Brand Product Expo" held in March 2010, hosted by the China solar energy industry information, is sponsored by the China solar energy utilization industry association, the China solar energy utilization industry alliance, the China solar energy energy industry association solar energy utilization Specialized Committee Association, the China Resources Comprehensive Utilization Association renewable energy Specialized Committee, the China Energy Conservation Association solar energy professional committee and so on four big industry authoritative organizations, and has been supported by the national solar energy Standardization Technology Committee, the national solar water heater quality supervision and Inspection Center (Wuhan), the national solar water heater quality supervision and Inspection Center (Beijing) center, the golden sun Certification Center, the China Environmental Label authentication center and other testing and certification authority.

At present, many exhibitions are mainly investment oriented, free to pick up distributors, but the effect is still not very good.

Comparatively speaking, the dealer network of large brand enterprises has been sound. What we need is to display the strength and image, and we need to get the latest authoritative information of the industry.

It is also a great opportunity for big brands to communicate with the relevant departments.

Finally, do a good job.

Work.

If we do everything possible to meet the growing needs of exhibitors and merchants, we will do our best to do a series of supporting services, such as exhibition planning, overall promotion, attracting investment and so on, with exhibitors as the core.

China's solar energy industry information has been spreading all over the sea, land, land and air for many years.

All kinds of information on exhibitions will be widely disseminated in authoritative mass media, local TV stations, newspapers and networks.

Dozens of staff members opened the exhibition to publicize the special vehicle to the market terminal, and distributed large amounts of information free of charge so that dealers and consumers could learn more about our industry knowledge.