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Famous Brand With Lycra Reshaping Brand Image

2012/9/30 17:20:00 8

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This autumn represents the new "shaping technology".

Ying Wei Da

LYCRA BEAUTY (Lycra) brand will join hands with Manifen, Xi Shi Er, Ttiumph, Wright Jans and other famous underwear brands to create perfect and exquisite curves for urban women, and bring comfortable and personal experience to them.

All brands of LYCRA BEAUTY's underwear series will also be listed at the same time.

The introduction of LYCRA BEAUTY has achieved the perfect combination of functional and comfortable underwear, and is known as the secret element of the new generation of body sculpting underwear.


The emergence of LYCRA BEAUTY came from the global consumer research conducted in 2009 by one of the world's largest manufacturers of fiber and polymer.


The results showed that almost all of the women surveyed (93%) had plastic function.

Underwear

They showed great interest, though many of them were first exposed to body sculpting underwear.

No matter what age and physique, on special occasions or in daily life, every woman wants to show the exquisite curves, to show confidence and perfect state.


LYCRA BEAUTY is designed to meet the increasing demand of modern women for functional underwear and comfort.

LYCRA BEAUTY meets the functional demand of women for the instant curve. At the same time, in terms of comfort, compared with the disadvantages of "tight" and "Le" made of body sculpting underwear such as ordinary fabrics, LYCRA BEAUTY lets women feel comfortable and close to themselves, minimizing the wearer's tightness and sense of constraint, and freely shuttling between work and life, always maintaining a graceful and attractive posture, and completely saying goodbye to the era of tight fitting and shaping.


The emergence of LYCRA BEAUTY, which represents the new "shaping technology", is a series of scientific certification standards for fabrics based on scientific analysis of the function and comfort of underwear.

This standard not only fully demonstrates the outstanding value of LYCRA BEAUTY in the field of body sculpting underwear products, but also lays a solid technical foundation for all kinds of underwear.


In order to verify the improvement of LYCRA BEAUTY in the function and comfort of body sculpting underwear, inview has conducted a number of fabric evaluation tests, and analyzed the subjective and objective evaluation of the body sculpting underwear when the consumers are actually wearing them.

The results show that the fabric that accords with the LYCRA BEAUTY certification standard far exceeds the standard material in shaping effect and wearing comfort.


In order to meet all consumers' demands for body sculpting underwear, LYCRA BEAUTY is divided into 4 categories according to its shaping function and comfort performance. They are soft modeling, lightness shaping, charm shaping and magic molding.

Among them, the soft and beautiful fabric is light and thin, with a moderate plastic function and a visual "invisible" effect.

Charm molding and magic molding are biased towards "shape" to satisfy consumers with strong demand for plastic effects.

From tight fitting to lightness and smoothness, from low-key elegance to modern fashion, the diversity of LYCRA BEAUTY functions meets consumers' almost all demands for body sculpting underwear. It perfectly illustrates the different women's pursuit of shaping beauty and comfort, and helps them find their favorite in a short time.


In late September, LYCRA BEAUTY fabric.

brand

Manifen, Xi Shi Er, Ttiumph, Wright Jans and other famous underwear brands in Shanghai, Beijing, Guangzhou and Shenzhen will launch the "love my Curve" brand promotion campaign.

A new generation of body sculpting underwear with LYCRA BEAUTY will definitely take shape in the autumn and winter this year.

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