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China's Children's Shoes Brand Market Has Begun To Enter The Field Of Brand Competition.

2012/9/17 20:20:00 27

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It is reported that industry experts said Children's shoes The market is a relatively special industry, and it is also a potential industry. Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses. Such as Guangdong Guangzhou, Sihui, Zhongshan, Qingyuan, Dongguan and other places of children's shoes not only in domestic sales, but also exported to Europe and the United States and other places.


China's children's shoes market has a market scale of at least 38 billion yuan a year. The market for children's shoes has always been one of the most potential markets in the footwear industry. Shoemaking industry A relatively special industry in China. Therefore, the businessmen who devote themselves to the children's shoes industry are also few, so they also increase the competition strength of the industry.


Because of the huge consumption potential of children's market, domestic children's shoes products Sale Children's shoes in the market are not only more and more fashionable, but also more fashionable. But at the same time, in order to cater for the needs of fashion and fashion, many children's shoes neglect the comfort and functionality of wearing. According to the survey, although about 98% of newborns have healthy feet. However, a large part of adults will have a foot type deviation after adulthood.


About 1/3 of our country suffer from varying degrees of flat feet. And most of them are due to improper shoes after the day after tomorrow. Many of them were caused by childhood. The most important reason is that shoes worn in childhood are not conducive to foot type development, and unfit shoes can not fix the baby's feet.


According to statistics, infant products have nearly about 38000000000 market capacity each year. Nowadays, people's living standard is getting higher and higher. Parents are spending more and more on their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative. Therefore, the market development space of children's shoes will increase year by year. Although the sales channels of Chinese children's shoes are still in the initial stage and the level is relatively low, the Chinese children's shoes market has begun to enter the field of brand competition.

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