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Ray Tibor: Adhering To The Road Of International Brand Operation

2012/3/27 19:53:00 12

With the continuous development of the times, all industries and fields are facing the challenge of globalization.

As the most populous and fastest growing country in the world, China has brought unlimited development space to the world economy.

As an ancient industry, textile and garment has occupied an important position since ancient times.

According to the speed of domestic development, compared with other high-tech industries, it is not a fertile soil.

But with the increasingly open market environment, constantly improving living conditions and people's urgent yearning for material life, the garment industry has witnessed unprecedented opportunities.

How to seize opportunities and make use of opportunities to become the fashion makers in the fashion industry is a question worth studying in the industry.

Ray Tibor enterprises as a fashion with international operation and global market.

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For operators to grasp opportunities, they are at the forefront.

Although China's clothing brand has developed rapidly in recent years, it can not lead the trend, and the demand is large, but the weathervane is not here.

The real mainstream is still in the west, and Italy is at the top of Pyramid.

When "internationalization" is for most enterprises or brands, it is still only in the "one on the future development" stage of the issue, redI Bohr has long been confident to build up the "international operation and global market of the fashion multi brand operators" strong image.

Ray Tibor, with two major R & D centers in Italy and China, has been exhibiting the international top clothing exhibition "PITTI IMMAGINE UOMO" for 7 consecutive years since 2006, and has been on the CHIC Exhibition for three consecutive years, while GHILARO (Gu Lao) and Ferrante (Ferrante).

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He also appeared in the Italy Pavilion of CHIC international brand area from 2009 to 2010.

Today, we march into the CHIC exhibition with the trend of "three feet".

For Ray Tibor's existing three brands, including Raidy Boer (Ray Tibor), GHILARO (Gu Lao) and Ferrante (Ferrante), its brand operation can be seen that its layout is perfect, the planning is reasonable, covering all the dominant consumer groups.

The three brands are distinguished from the capital and the main consumer groups. Ray Tibor owns his own brand, GHILARO (Gu Lao) is the brand of mergers and acquisitions, and Ferrante (Ferrante) is the agent brand.

Ray Tibor is a business group of 30-50 age group. GHILARO (ancient Lao) is a young group of 25 up and down. Ferrante (Ferrante) is a high-end leisure of 35-45 age group.

Such a distribution can not be seen in high-end clothing brands.

How did Ray Tibor see the opportunities and what advantages were there? Ray Tibor's president Lu said, "our core advantage is three words of internationalization. We have participated in the Italy fashion exhibition for six consecutive years. So far, it is the only Chinese company that cares about the big profits and is also the only Asian enterprise.

Through the platform of Italy, we have invited the Italy team to participate in the entire operation, whether in design or exhibition. Italy's originality and our understanding of the Chinese market will form a resultant force. This is the concrete embodiment of internationalization and our core competitiveness. "

When talking about its core brand, Ray Tibor (Raidy Boer) won the Eighth China Jack.

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When the brand annual award "potential award", President Lu felt deeply: "winning this award shows that we are still very weak, but the future will be infinitely broad."

On the issue of internationalization, he stressed that although many enterprises in China are known as internationalized, they do not really do much. Fundamentally, all men's clothing is based on western style clothing. Their roots are not in China. They must admit this. They say that the world is the national one. But I think the world is national, and the greatest advantage of the Chinese nation is inclusiveness. We can absorb all the good things in the world. This is our greatest strength. China is the only one in the world who has no national costume. I do not think this is a bad thing. It means that our nation is very strong.

Speaking of expectations for the future, Lu said in real terms: "we hope to recruit more agents. This is the original desire of businessmen. At the same time, let more peers know us, and Chinese brands should unite. If the Chinese can not form a resultant force, it will be a great tragedy."

To a certain extent, this reflects the current situation of the domestic market, fighting against each other, and unable to form effective resource sharing.

For future planning, Lu president categorically said: "adhere to the identity of international brand operators, and continue to adhere to the path of international brand operation."

Ray Tibor believes that under the joint efforts of the management team, the international brand operation of the company will make considerable progress.