Open A New Specialty Store

It is said that the market competition is fierce and business is hard to do. In fact, this is not so absolute.

If you can develop your own way and develop properly, you may also achieve the smooth marketing of products.

For example, there is a big shoe store in Shanghai, which is because of its particularity and business is booming.

The brand name of the super shoes is "HeineKen", which means "XL".

The men's shoes in the shop range from 44 yards to 53 yards, women's shoes range from 40 yards to 44 yards, and the styles range from leather shoes to casual shoes, from sports shoes to slippers, from summer sandals to winter boots, and there are more than 200 styles.

The shoes in the store are surprisingly large and the prices are more affordable, ranging from 60 yuan to 390 yuan. Shoes with a hundred yuan or more occupy a larger share.

Besides, export shoes are the main products, because export shoes not only have large size products, but also have rich styles and exquisite workmanship.

According to the experience of the owner, Lao Li, the biggest shoe he sells is only 50 yards, but now he dares to enter a shoe larger than 50 yards, because such a giant shoe is placed in a shop hall.

In Lao Li's words, "people between the age of 15 and 75 can find shoes you like in my shop, whether you wear trousers or jeans or casual pants or shorts, and put on my shoes to make you cool."

In fact, Lao Li's "official position" is an associate professor of the Department of physical education in a university. The reason why he went to do the shoe business is to start with the big feet of his family.

Lao Li is 1.90 meters tall and shoes wear 45 yards. His wife's shoes are 41 yards, and her daughter is just 15 years old, and her shoes are even more than half of her mother's.

Lao Li always looked for his shoes when he was young, so that he knew all about the oversized shoe shop. Unfortunately, the choice was small, always the old style, and not necessarily available.

Men's shoes in shopping malls generally do not exceed 43 yards, because too big shoe sizes must be backlog if no one buys them.

Women's shoes are even poorer. 39 yards of girls may not be able to buy a pair of shoes that they admire for a day.

Therefore, he has a personal understanding of the pain and needs of "big feet".

So I thought of opening a unique super shoe store.

When he first opened shop, Lao Li was most worried about the supply of goods.

He went to the shoe store in Shanghai, both of them went to Amoy, but the goods were still very poor, and they were all broken yards.

Later, he went to a China Fair, and some enterprises that specialize in foreign trade footwear processing were willing to help him, so he was delighted and finally settled his worries.

Although "HeineKen" has not been opened for a long time, HeineKen customers are all irons.

Some "big feet" also come from other places.

Lao Li said that customers should buy their hands and hold the boss's hand to thank him. This is hard to imagine in other stores, but it often happens here.

This pleased him.

Lao Li also has an idea not only to serve the local Bigfoot, but also to know that a big shop in the whole country knows that a small shop can buy 48 yards of shoes.

Now, many online customers are already familiar with this store. A Nanjing customer ordered 8 pairs of 46 yards of shoes from the Internet, and even some foreigners called to consult.

Lao Li plans to wait until the time is ripe to expand the types of shoes from clothing to clothing so as to provide a one-stop service for the big men.