AOKANG: Not Afraid Of Starting Low &Nbsp, Afraid Of Low State.

He once worked as a carpenter, sold leather shoes, and started a shoemaking factory at 30 thousand yuan.

23 years of hard work, he has become one of China's largest shoemaking enterprises, AOKANG Group Co., Ltd., chairman and CEO, about 6000000000 yuan.

Wang Zhentao's history of entrepreneurship proves the regrets of a Chinese entrepreneur.

Wang Zhentao said that the reason why AOKANG group has made achievements over the years is an important reason for adhering to the "integrity based" business philosophy.

Recalling the history of AOKANG's development, there are indeed many stories about integrity.

One day in 1996, due to the negligence of the staff, a pair of pending repair was mistakenly planned.

Later, some people said that for a pair of shoes to mobilize the masses, making a big mistake, but Wang Zhentao said: "a pair of shoes is a trivial matter, but if the adverse effects, it is related to the survival and death of enterprises, so we must not be vague."

Besides thousands of miles of shoes, Wang Zhentao also had two stories of shoes cutting.

The first pair of shoes took place in 1998.

At a fair sale meeting, a foreign businessman picked up a pair.

One day in 2000, AOKANG produced a number of leather shoes for a famous company in China.

Because some of the trademark labels were not standardized enough, many people felt that it was not a problem.

When Wang Zhentao heard about it, he did not hesitate to start scissors, cut all more than 180 pairs of high-grade leather shoes, and displayed them in the industrial park, so that all the staff could visit them.

Many workers shed tears for this.

But Wang Zhentao said, "cutting shoes is only a few money, but AOKANG is not short of money. For AOKANG, the most valuable thing is the trust of consumers. It is AOKANG's brand."

This is the case in China, as well as in cooperation with other countries.

Honesty and trustworthiness continue to win big customers for AOKANG.

In 1999, a Japanese businessman visited AOKANG and was very satisfied with the company's hardware facilities.

However, due to the first cooperation, he did not set a large volume of business. He emphasized that the production tasks must be completed on schedule.

When AOKANG completed the production task on schedule, and was preparing to ship to Japan by sea, unfortunately, it met the typhoon period. After the typhoon, the delivery time was only two days, and the ocean pportation could not arrive in Japan as scheduled.

According to the contract, this is for objective reasons and can not be delivered on time. AOKANG can be irresponsible.

But considering the delay of a few days, it may cause losses to the other party. Wang Zhentao immediately decided to ship the goods to Japan.

After that, the goods were airlifted to Japan in due course.

In this way, the extra cost of AOKANG has greatly increased.

The Japanese side is very grateful to AOKANG for its practice of integrity and responsibility. After that, it has safely handed over several big businesses to AOKANG. Since then, the two sides have established a long-term and stable partnership.

Today, Japan has become the largest customer of AOKANG in foreign markets.

The other thing happened in late February 2003.

At that time, AOKANG international trade department received an order from Italy merchants. The two sides agreed that the unit price of the product was $23, and signed a purchase and sale contract.

But when the product was put into operation, they found that the production department was too low in calculating the cost. If the actual cost was calculated, the export price of each pair of shoes should be increased by at least 1 US dollars.

When the head of AOKANG international trade reported the situation to Wang Zhentao and asked whether to negotiate with foreign businessmen, Wang Zhentao said: since signing the contract, it is a loss, and this business should be done.

After hearing the news, Italy merchants were very moved and offered to increase their price by 1 dollars, which was declined by Wang Zhentao.

He said: "it is not important that we earn less than $1. It is important for AOKANG to abide by its credibility."

The Italy businessman immediately decided to increase the order and increase the original order of $about 200000 to $about 1000000. He also said he had established a long-term cooperative relationship with AOKANG.

Wang Zhentao's greatest characteristic of business is honesty. In his view, the integrity of an enterprise must be creditable to its employees, without employees and without talent. There is no development of enterprises. Two, we must give credit to consumers. If the quality of products is not good, consumers do not like them and the agents are not satisfied, they will not be able to occupy the market. Three, we must give credit to the government. After the growth of enterprises, we must be fair and reasonable, pay taxes according to the regulations, and four, we should give good faith to the shareholders of the company.

Wang Zhentao often used this sentence to urge himself: he is not afraid of low starting points, but he is afraid of low status.

With the pursuit of honesty and integrity, Wang Zhentao has won one customer after another, and his successful entrepreneurship has become the most outstanding living textbook nowadays.

AOKANG has also been developing rapidly.

Today, AOKANG has won the "China Leather lead".