Gifted Men's Men's Clothing Won The Honor Of &Nbsp; Brew The King's Quality.

C this award, which is awarded by Specialized Committee of China clothing association men's clothing, is both affirmation of product quality and recognition of brand strength.

At the same time, the difference of styles of the major brand products is more and more obvious. At the same time, the most powerful competition of similar brands is the quality of products.

The leader of Chinese shirts

In the early days of reform and opening up, the famous shirt brand of China, the essence of the Tiantan shirt of Dahua shirt factory, was honored and praised by consumers for its "stable quality, novel style, unique taste, fine workmanship, and exquisite material selection". He has won many titles such as "China's famous brand products", "Chinese fine shirts", "national quality supervision and spot checks", "national inspection free products" and so on.

In 2005, in the face of fiercely competitive domestic clothing brands, gifted men's men's wear embroidered shirts were introduced. This concept is unique and can be regarded as a unique talent. Therefore, gifted scholars have pinpointed the entry point of the market, that is, with a strong cultural competitive power, they will try their best to penetrate the sense of quality and brand awareness in the new round of leaps and bounds.

The collar embroidered shirt is one of the unique single product series in the gifted shirt series. It is also the essence of talent difference from other similar brand products, and it is also the quintessence part of talent culture. The embroidery and printing patterns of the embroidered shirt are selected from the traditional elements of China's 5000 years of history and culture, such as plum blossom, quintessence, calligraphy and so on. The patterns evolved from the international fashion concept design, combine the Oriental beauty and fashion beauty, and combine traditional embroidery and printing technology into one, thus leading a stable consumer group.

In 2007, gifted shirt was once again awarded the title of "China famous brand product". Twenty-six years of grinding a sword, now, in the field of shirt production, the king's demeanor of talent has a wide range of views, which is the result of 26 years' Cultivation of the brand, as well as the dual embodiment of quality and quantity.

Integration of strength, a strong foundation for industrialization

The so-called "king style" is not overnight. In order to ensure the balance of talent industry chain, the gifted scholar invested heavily in the creation of talent clothing city in the middle of 90s. After that, the Licheng Industrial Park and the East Zhu Industrial Park were built in succession, thus building a strong clothing production system. Up to now, 100 billion yuan of investment and 251 acres of Licheng Industrial Park has been put into full construction and basically completed. The supporting facilities of the park have been continuously followed up, and all kinds of professional production lines such as casual pants, shirts, trousers, suits and jackets have been continuously developed to form a strong guarantee of production capacity. Among them, the newly completed industrial park exhibition hall, with a total construction area of 26 thousand square meters, has been fully put into use, which indicates a new opportunity for talent development.

In order to achieve the improvement of production and quality, the company has strengthened quality management, imported advanced professional production lines and production machinery and equipment from Germany, Japan and the United States, and has made long-term cooperation with internationally renowned clothing technology experts to guide production and achieve the goal of producing first-class products with first-class equipment. According to the ISO9001:2000 quality management system standard, the supplier has been selected to select high-quality surface accessories suppliers, and a new market awareness has been set up to lay a solid material foundation for creating the best brand.

It is precisely from the aspects of quality and cost control that we can ensure the supply needs of every quarter and consolidate the foundation of brand development. Nowadays, the quality of gifted students is not only reflected on shirts, but also has been radiated to T-shirts, jackets, sweaters, western-style trousers, casual pants, neckties and other products.

Quality products, charming brands

Gifted men's Menswear, from a single shirt brand, to today's full range of men's clothing brands, including Western suits, jackets, shirts, trousers and casual pants, is unique in the complex men's wear market, and its brand culture has a far-reaching significance.

In the process of building the core competitiveness of the brand, how to stand out in the homogenization of competition? Gifted scholars began to dig deep into the connotation and culture of the brand, and put forward the positioning of the first brand of Chinese culture, and vigorously carry forward the original culture.

Starting from the "splendid fashion", the design team of the gifted designers innovatively applied the classic Chinese culture elements of plum blossom, quintessence and calligraphy to product design, combined with the national characteristics of embroidery, printing and other national arts and crafts, and deduced the talented, striving and enterprising people in various industries, giving the products distinctive characteristics, becoming the initiator and practitioner of Chinese original culture, and initiating the transformation of Chinese men's clothing in a forward-looking way. With the knowledge of Chinese cultural elements, gifted men's men's clothing has launched the concept of "splendid fashion", "legendary legend", "quintessence of Chinese culture" and "gifted students' better life" with distinctive Chinese cultural characteristics.

The first brand of Chinese culture originates from the "gifted scholar" itself. This brand name with Chinese traditional culture characteristics determines the eternal development of gifted brands: creating brand culture by internationalized thinking, and making the talent brand go to the international market with Chinese original clothing culture.

With the clearer positioning of the brand, the gifted scholars have more clearly defined the direction of brand strategy, and constantly endow this successful brand with more connotations and culture. Today, to create the most attractive brand, continue to work with the image spokesperson Tony Leung, relying on CCTV quality columns, and constantly promote cooperation with "Xingguang road". Build the best quality products, hire South Korea and Hongkong excellent designer team, integrate first-class design team, increase product research and development investment, and improve product market level. We should build the fastest channel, vigorously promote the new generation of the seventh generation terminals, actively support terminal policies, create high-quality terminals, vigorously expand channels, achieve channel information management, and promote sales performance improvement.

Conclusion: from ancient times to now, gifted scholars are symbols of erudition and wisdom, giving people trust and reverence. Genius represents a group of social achievements who are grateful, romantic, unique, confident and able to share together.

In 2010, gifted scholars took ZARA as the learning benchmark and vigorously built the brand ecosystem: focusing on cultural innovation as the core, focusing on developing the original culture; taking value innovation as the core, comprehensively improving the contribution rate of the brand; taking differentiated development as the core, thoroughly realizing the brand strategy innovation, taking the resource integration as the core, and thoroughly implementing the brand innovation, and truly embody the value of the first brand of the Chinese original culture.