The Government Has Increased The Strength Of Shoe Enterprises To Help &Nbsp; Boosted Industrial Pformation And Upgrading.

At present, the shoe industry in Houjie Town is generally faced with the pressure of production and operation brought about by rising raw material prices, increasing labor costs and RMB appreciation.

In this regard, the town increased policy support efforts to promote the pformation and upgrading of the footwear industry to ensure the operation of enterprises.

Shoe manufacturers pformation bottlenecks

Small profits and no pricing power, Qi Sheng, unwilling to work for people, decided to give up export, and imported high-end brands from Italy to take the road of domestic sales.

However, what is unexpected is that the "daughter-in-law" who has been married from abroad has encountered "acclimatized" in China.

Ye Dehui, assistant director of Qisheng shoes industry: "brand management is not easy. Just touching the brand has encountered a bottleneck in the market, one is the low popularity of products."

The government increased the domestic sales support of shoe enterprises and solved the dilemma of sales.

Just like many enterprises such as Qisheng encountered sales difficulties, Houjie Town increased the domestic sales support of shoe enterprises, organized a shoe-making enterprise group to participate in exhibitions in Shenyang and Hefei, and promoted the brand and expand the domestic market for free.

Qi Sheng also took the opportunity to embark on the fast lane of domestic sales. Now the company has turned 100% into domestic sales and has more than 180 brand stores in the whole country.

Ye Dehui, assistant director of Qisheng shoes industry, "through the combination of the government's exhibition and promotion conference, we have gradually promoted the popularity of our brand, and we have gradually focused on product R & D, design and development."

Establishing a joint meeting mechanism for shoe-making enterprises to promote pformation

This year, Houjie Town has set up a joint conference system for shoe-making enterprises aiming at the pformation and upgrading of footwear industry. It has discussed with the 20 leading enterprises through the government to solve the key and difficult problems in the development process for the footwear industry, and further formulate industry development strategies to promote the pformation and upgrading of the footwear industry.

Wang Shengpei, President of Dongguan leather and Footwear Association, said: "the government has recently increased concern for enterprises. The Houjie government has held regular joint meetings to understand what difficulties the enterprises have, including promoting pformation and upgrading. Indeed, several of them have done a good job, which is a progress for enterprises, which helps enterprises reduce costs and help enterprises to be more efficient.