Behind The Fashion Industry Is The Entrepreneur: The Brand Tycoon Is The Main Force.

The past 20, China

Zhang Rui: the German fashion of Minnan man

On the evening of June 28th, the entrance of Shanghai City Sculpture Art Center was like the essence of wisdom that condensed the history of German thought.

Kant, Henie, Beethoven...

These gleaming names, images, and their motto of philosophical speculation, have formed a unique combination of beauty and harmony under the background of all kinds of men's clothing fabrics.

The leading actor in this show is Zhang Rui's table. He has 4 identities printed on his business card: the chairman of Germany HOPERISE International Limited, the managing director of red Rui Hing International Limited, the managing director of Quanzhou Rui Xing Xing Textile Co. Ltd., and the head of Taiwan's top nanotechnology R & D Center.

Like the many entrepreneurs, this fashionable "head man" is just a matter of letting nature take its course.

In 1989, after he got married, he signed a contract with his father-in-law.

"At the beginning, there were only 20 people in the factory, each carrying a sewing machine on their own, and producing it in a rented house."

After hard work, the small factory has begun to take shape in 1992 and has sixty or seventy workers.

A few years later, Zhang Ruibiao turned his attention to the leather market, relying on Chen Dai's sports shoes industry cluster, he began to intervene in the leather industry.

Leather industry is the upstream industry of shoe industry. At that time, the shoe material market of Jinjiang Chen Dai had just formed and leather trade was flourishing.

He opened a small leather store with people in partnership with Hongkong, Taiwan and other places. The products are novel and fashionable, and the sales situation is good.

In 1996, Zhang Rui, who runs the leather industry, met a Hungary overseas Chinese who asked him if he was interested in doing business in Hungary.

Zhang Ruibiao, who was in short supply and confused in direction, accepted the invitation without hesitation and began to do business in foreign trade.

Zhang Ruibiao has benefited from foreign trade and at the same time, because of the Europeans' demanding, his company is improving in technology level.

The biggest problem in China is the quality problem. Zhang Rui table breaks through the difficulties of quality, making his products in the European market more and more orders, and business is getting more and more prosperous.

In 1998, Zhang Rui finally won the European market and had direct business contacts with European countries, especially the German market.

Orders and orders, foreign trade exports seem to be very mechanical, and this "mechanical movement" is behind the refinement.

In the export work, integrity is not only on time delivery, but quality is the key.

After breaking through the language barrier, Zhang Rui is always aware of customer needs and foreign market trends, and actively communicates with customers on product quality and style.

In 2000, his company began to develop smoothly, and by 2001, the company's performance began to grow exponentially.

"Enterprises are constantly innovating, enjoying the fruits and added value in the process of innovation, and also learning the risk of self control."

After getting second tons of gold, Zhang Rui watches are more cautious, focusing on the change and demand of the target market. On the other hand, they are also studying how to further develop.

After self export, he completed the pformation from OEM (original equipment manufacturer) to ODM (original design manufacturer).

In 2001, international registration was launched, and the "HOPERISE" brand was launched.

He said that at present, its own R & D products accounted for over 60% of exports, and private brand exports reached 30% - 40%, and sales channels were spread to European countries.

In July 13, 2007, after he won the first gold medal of "national export exemption" in the clothing industry of Fujian Province, he began to plan to bring the "HOPERISE" brand back to the domestic market.

China's urban elite are becoming the main force of men's clothing consumption.

Nowadays, elite men are elegant in conversation and fashionable in fashion. They are at the forefront of fashion, and dress and fashion trends more than women.

"In modern life, people are under too much pressure to start to feel free. People need to let the impetuous mood tend to be peaceful, so we call for simplicity.

Therefore, simplicity will be an irreplaceable fashion trend, and it is a fashion of self-confidence, taste and individuality.

In Zhang Ruibiao's view, economic development will bring new changes in dressing again.

In the footsteps of returning home from Europe, Zhang Rui's watch is also swiftly like a whirlwind.

Instead of evade competition, he opened shop in major domestic cities and injected a fashion whirlwind for men's clothing market across the country.

Zhu Qinqi: finding a balance between inspiration and business.

He was a designer and an entrepreneur. He was named "25 famous Chinese Americans" by Forbes magazine. His brand sales in the past amounted to $2 billion.

In the 80s of last century, Zhu Qinqi (David Chu) founded 6 popular NAUTICA brands.

At the same time, it has become one of the most famous Chinese fashion designers in the world.

After NAUTICA became a global brand with a sales volume of $1 billion, the design and management genius sold NAUTICA to the largest clothing company in the United States and began to enjoy life.

He put more time into his passion for golf and began to travel around the world's top golf courses.

Once on the oldest golf course in Scotland, one side is on the sea, the other is a continuous undulating green space. The picturesque scenery and the old traditional Vitoria style castle building inspired the designer's infinite inspiration, thus creating a leisure brand inspired by the Royal Club's top leisure lifestyle. This is LINCS.

Zhu Qinqi set his studio and showroom in an elegant and elegant townhouse in Manhattan, displaying all the series of LINCS brands in this studio.

This brand is Zhu Qinqi's commercial fashion men's brand for creating a perfect lifestyle for men who are highly educated and good at life.

In the background of senior clubs, sportswear and leisure wear was established in 2009, and more than 250 shops have been developed in the North American market and Sax Fifth Avenue boutique department store.

Today, LINCS has come to China to bring a modern elegant and exquisite attitude towards life to China's successful and intelligent business people, bringing the fashion attitude of fine life in Europe together.

We expect that LINCS will once again revive the commercial miracle of David in the fashion industry.

There are many designers in the fashion world who are full of design inspiration.

David Chu has found a balance between inspiration and business, and has evolved into a fashionable attitude towards fine life through the rich experience of life.

A few years ago, NAUTICA spread around the world on the basis of his sailing design.

Today, David has created the LINCS brand with the pursuit of exquisite life.

The brand name comes from the Royal Club life in the golf world. It has not only the oldest golf courses in the world, but also the birthplace, leader and arbiter of global golf, and also the holy land of Mecca fans in the world.

The LINCS brand wants to convey not only the elegance and elegance of the Royal Club, but also the mental state of the high quality leisure life at the Royal Club.

The fashion demand of men has not been fully satisfied. In the eyes of a designer, fashion is not only a way of life, but a attitude towards life. It is a state of leisurely walk between reason and sensibility.

The LINCS brand is created for wise men who have a cool head in the face of life and are passionate and energetic in the face of life.

This exquisite detail that does not fall into the conventional form is a rigorous and meticulous seriousness.

This seriousness will create tremendous power after precipitation.

Just like the sport of golf, a gentle appearance requires great intelligence and explosive power.

"Forbes" 2011 global fashion 25 Chinese list announced

Entrepreneurs become "wet makers"

　　　榜单如下：王培沂[ALEXWANG掌门人]、极晟(IDG投资合伙人)、邱光和(森马集团董事长)、陈年[凡客诚品CEO]、陈瑞麟(麒麟珠宝创始人)、张永力(同瑞服饰总裁)、张奕龄(鄂尔多斯董事长女婿)、王臻(鄂尔多斯董事长女儿)、吴越(LV酩轩中国区总监)、沈嘉伟(I.T服饰董事长)、周永成(周生生掌门)、郑志刚(周大福继承人)、周绚文(菲利林合伙人)、姚君达(米兰站创始人)、夏华(依文集团董事长)、高德康(波司登总裁)、盛百椒(百丽首席执行官)、傅厚民(AFSO创始人之一)、黄家强(Gucci大中华区总裁)、萧婉仪(彩虹集团创始人)、黄晗跻(英皇钟表珠宝投资人)、曹颖惠(服饰大亨曹其峰女儿)、蒋至刚(九兴创始人之一)、蒋琼耳[爱马仕设计师](微博)、简雅汶(卡地亚中国区行政总裁)。

People who are concerned about fashion may be familiar with the names of new products and designers of every brand, but the fashion industry is still a commercial activity. In fact, behind these big names, there is someone else who really has the power to handle the brand and the death of teachers and students.

The Forbes list, which has always been the winner of business success and failure, is the choice of those who can really decide the life and death of the brand, and look at the list, the designer is not the absolute main force and the brand owner is the real protagonist.

Out of the "global fashion 25 Chinese" is not just pure wealth as the only condition, the most fundamental driving force for the continuous development of the fashion industry is always a constant stream of fresh ideas. Innovation runs through the entire industry chain of market research, product design and advertising marketing. The fashion brands that can be recognized and developed must combine unique business vision with excellent design concepts. Wang Peiyi, the award-winning designer of the local design brand ALEX WANG, has been hailed as "China's advanced custom pioneer". Jiang Qionger, a well-known designer, combines the traditional technology and the most fashionable lifestyle with the unique design concept, so as to get the luxury brand Hermes's appreciation and create a "up and down" brand. In the financial sector, the prestigious "Forbes" list.

As Forbes summed up in his Chinese version, "since entering the mainland in 2003," Forbes has always been concerned about the development trend of the fashion industry, and has discovered the growing entrepreneurs and design rookies in China's fashion industry with a keen sense of smell, aiming to tap the power of wealth creation and wealth growth in this emerging industry. "

For a financial and commercial media with a keen sense of smell, the wealth legend behind the fashion industry is the focus of their attention.