Max Chase: Deformation, Start!

Even if someone complains about the "Chinese elements" on micro-blog, the box office appeal of Transformers 3 is not yet available in the summer, but there is no lack of Chinese pride in the commentary.

With the most popular movie "zero distance" of the United States and costumes, since the opening of the Chinese elements in Transformers 2, it has made an indissoluble bond with the story of the friends and the earth people defending the peace of the earth.

"Transformers 3" has just started. It is an obvious case of advertising implants, the main character is Muse bond.

Sian Labov, the hero in the passion drama, is wearing the MTEE classic nine palace Logo T-shirt of the Chinese brand, Mts. Bang Wei, which is once again implanted and upgraded after the first successful cross-border Hollywood movie "Transformers 2" by Chinese American brand as the Chinese brand. The T-shirt brand MTEE clothing is implanted in Transformers 3.

This picture appeared in the movie for 5 minutes, while the conventional brand placement advertisement in the movie is usually 15 seconds. This is the longest time that Chinese brand has been implanted continuously in Hollywood movies.

Film integration

The MADS banner has won the B level of implanted advertising.

The audience can recall that in 2009, "Transformers 2" showed that the freight cars with "Meters Bonwe not taking the unusual road" advertisement were speeding along the road, and the huge road sign advertisement of "Meters Bonwe MTS bond".

In fact, when Transformers 1 was put into filming in 2006, Mts. Bang Wei began to prepare carefully.

Although finally failed to make the trip due to haste, but the eyes of mus bond did not leave Transformers.

Transformers 2's image of advertising and movies is not as simple as it looks.

Paramount, as the production company of the series of film "Transformers", often collaborate with world famous brands such as general motors and Coca-Cola.

As a native Chinese company, it is difficult to convince paramount to be implanted.

At first, the paramount film, which did not know what it was, was originally uncooperative. But when the producer Lorenzo saw the more than 9000 square meter of the Mts. Bang Wei flagship store in Nanjing East Road, Shanghai, Lorenzodi changed his mind immediately.

The T-shirt series with the theme of "Transformation distortion watch me", along with the synchronized synchronization of movies, has sold about 1000000 items from retail terminals, networks, magazines to cinemas.

Although the result of "investing 1 yuan and earning 1 yuan" is not the most ideal result, Metersbonwe's project production with a single movie is obviously not sustainable.

And this route that can get more publicity and visibility and provide more material for its own product design is indeed killing two birds with one stone.

For us, the Transformers 2 is just a starting point, and the next step is Transformers 3.

Compared with the hard and awkward cooperation in Transformers 2, Muse

The intention of wearing the T-shirt to the hero was very successful. At last, he chose the T-shirt with an enterprise LOGO, which made Zhou long very surprised.

"We sent more than 10 T-shirts with large lorry patterns, which were closely related to Transformers, and finally left a little bit of selfishness. Inside it was a specially designed LOGO shirt with" MTEE "under the ninth chamber, holding the 1% lucky fluke.

Zhou Long said.

As a result, Max Chase has won the prize.

The director and the hero chose the "LOGO" MTEE shirt.

The classic LOGO of MTEE, the earliest Imperial Palace, originated in China. Each square represents a culture and shows an idea. Each square affects each other, and it is MTEE's self interpretation of "fashion, creativity and culture".

"Transformers 3" although the fire, and the state purchase online 89 yuan Carnival price, but let the MTEE classic nine palace Logo T-shirt once again went to the close to the people price, also once again shows that the United States pay no soft, return the actual benefits of the policy, the majority of Transformers fans heart, also once again stayed in the United States stores.

Although the US bond's pformation road has been concluded in Transformers 3, it is only one of the series of MTEE series, and it has signed a 5 year strategic cooperation agreement with the Shanghai film studio.

"Black cat sergeant", "Na Zha's mind" and "the havoc of heaven", these images with Chinese traditional characteristics and nostalgic style have also become the objects of the two innovation and development of the United States.

MTEE has a long way to go.