It Is Difficult To Escape The Seven Year Itch &Nbsp; Big Designers Emerge From The Tide Of Resignation.

Recently, Chloe, the new design director, was replaced by creative director. Hannah MacGibbon (Hannah Mac Gibbon) resigned from the British female designer Clare Waight Keller. Gap Patrick, Robinson, chief designer, left the company. Is the design unpopular, or sales performance hesitating? The reason for their leaving suddenly becomes confusing.

Brand expansion adds heavy pressure to designers

Chloe announced that the new creative director, British female designer Clare Waight Keller, took office in June 1st. Clare Waight Keller just resigned from the position of design director Pringle (Pringleof Scotland) in March. Hannah McGibbon worked for Chloe for 10 years. At present, she has not explained her whereabouts.

Chloe brand designers always come and go. They are always the cradles of young designers. In the past 50 years since the establishment of the brand, there is a lack of a clear and discernible brand image. However, such a brand driven by freedom and enthusiasm needs a clear LOGO. Its image is essentially jumping with the pulse of the women of the age. So it is not a big problem to find a successor. It can only be seen that Phoebe can make the brand performance continue to be successful several times, depending on the brand.

Suzy Menkes, a fashion commentator of the International Herald Tribune, believes that Designer The resignation brings a worrying message to the market. Nowadays fashion designers fail to sacrifice for their careers, and the expansion of brands also adds heavy workload to designers. Fashion makers always urge themselves to pursue perfection, but when their personal abilities are limited and they fail to take account of the overall situation, the details are only one eye closed.

By high street brand endless styles of extrusion

Since 2005, Gap The performance has always been unsatisfactory. Recently, there has been another big change in the company, including the departure of chief designer Patrick Robinson, and the replacement candidate has not yet been announced.

Patrick Robinson entered Gap in 2007. It is difficult to work in Gap. He must help the brand find the most suitable style. Patrick Robinson defines the essence of Gap as the American classic basic section in 80s and 90s twentieth Century, but since then, sales have been on the rocks. Gap's competitors include Abercrombie&Fitch, J.Crew, and high street brand H&M and ZARA. Their endless trend is an important reason for Gap's lack of scenery. In 2010, sales of other brands in GapInc., North America, showed an upward trend compared with the same period in the previous year. The Gap brand is facing a 1 percentage point decline.

Some analysts believe that Gap's design problems seem to be increasing. Patrick Robinson's preference for color in design is too mediocre. For example, today's Gap shops are filled with gray and beige lines, while competitors are using high saturation and bright colors as keynotes. Gap's 969 jeans did get some recognition, but the rest of the styles were launched at the wrong time. In early 2010, Gap had introduced a pair of self-made overalls. "But this trend is too advanced. When the trend reached its peak this year, Gap shop could hardly see the shadow of its own overalls. Adrienne Tennant, a retail analyst at Janney Capital Markets, a brokerage firm. {page_break}

Designers and enterprises can not escape the "seven year itch"

"The reasons for leaving a chief designer may be manifold. Foreign designers have no sense of belonging. Chinese designers have no sense of belonging. Few designers have worked in a company for more than five or six years, and the running in between designers and enterprises has been hard to" itch for seven years ". Designer Li Xiaoyan said, "nowadays, the consumption concept of consumers is becoming more and more mature. Designers are facing greater challenges. Designers should not only design from the style, but from the cultural level."