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Yang Zhuoshu Of Zhuo Da Group "Empty Handed White Wolf" Fortune

2011/4/15 17:14:00 150

Chairman Entrepreneurship Advertising

Zhuo Da group

Chairman

Yang Zhuoshu was a real estate tycoon by playing karate, and his fame was both amazing and admirable.


It's my honor to dig the first barrel of gold by "frying the floor".


In 1993, when the national real estate industry was in a depressed period of large sales and losses, Yang Zhuoshu, deputy director of the Hebei daily distribution office, resigned from the promising public office and went down to sea.


He used up to borrow tens of thousands of dollars and borrowed a second-hand Korean Daewoo car from his friends as a mortgage. As a compensation farmer's seedling Qian Dingjin, it was barely 30 acres of land, and then made a full page advertisement in the newspaper: Zhuo Da villa was 1588 yuan per square meter.

Yang Zhuoshu relied on his own media relations.


The news spread rapidly in Shijiazhuang. Who could have thought that the price of the villa was lower than that of the general commercial housing?

Propaganda

The slogan is: "no welfare housing, to enjoy the welfare property of Zhuo Da garden."

This is a popular slogan in Shijiazhuang.


Zhuo Da garden is a semi welfare charge mode. There are no charges for more than 20 services such as public order, greening, sanitation, shuttle buses, boiled water and so on. The charge for water, electricity and heating is lower than the 10% stipulated by the state.

The foundation of Yang Zhuoshu's success is just to meet the needs of the vast number of homebuyers.

For a while, cash buyers were queuing up in the sales offices.

In less than a month, Yang Zhuoshu directly raised about 46000000 Yuan directly.

Yang Zhuoshu instantly had the first barrel of gold.

wealth

The primitive accumulation.


Until now, Yang Zhuoshu did not mind others saying that his first pot of gold was "big Karate".

He said frankly: "because I do not have the original sin, I never taboo myself to rely on the" first floor "to earn the first pot of gold.

My business rule is to maximize things with the least amount of resources. I think "fry" is my skill.

Market demand, I have the ability to control, the less money I use, the less resources I consume, the higher the output, the greater the contribution to society.

Good products are sold on the production line.

The development and sale of buildings is the way to avoid risks for Zhuo Da.


"Every cent of mine is clean."


In 12 years, under the leadership of Yang Zhuoshu, Trada has grown from scratch to a group company.

The company has 12 million square meters of land reserve. Currently, in the 150 major projects with a total investment of 16 billion yuan in Shijiazhuang, Zhuo has accounted for more than 1/4, with an average annual development and construction of more than 20 million square meters.

In addition, Zhuo Da group also invested in education and tourism industry in Beijing, Inner Mongolia and Hainan.

Today, Yang Zhuoshu has become a famous private entrepreneur in Shijiazhuang, sitting on 4 billion 600 million assets. His name has appeared in the Forbes rich list of China for three consecutive years since 2001.

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