Q3Q4 2011 New Product Conference And Order Meeting

Xu Yuejin, President of Tian Po Lun

The theme of this conference is "the journey of the peak, across billions of countries". The theme is simple and clear, generous and inspiring.

A "top" word reflects the idea and attitude of Tian Po Lun's outdoor life.

According to the scene, the professional series with the theme of "peak journey" has opened the prelude to this new product conference. This series adopts the geometric figures and lines with sharp edges and corners, which symbolize the peak of the land, softens them, and creates a geometric feast of vision through various arrangement and application methods.

Following is the theme series of jungle party. In design, the jungle elements and flower elements are applied to blend the original elements with the outdoor nature, and the bright colors are also added to highlight the wild, vigorous and fashionable flavor.

The combination of many elements, plus a cheerful rhythm, is a jungle party.

The final stage is the "City Xiao Xiao". This theme series adopts a soft Bohemia style and nomadic civilization graphic elements, expressing the love of outdoor life of urban people who are independent and bold in exploring the spirit.

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In 2011, outdoor brands sprang up, and the shops of the terminal shops came to a thriving scene.

It is a beautiful dream and a great pressure.

Accordingly, Wang Hao, director of the operation of the United States of America, has his own unique opinion. He said that most of the products of outdoor industry in China are similar, especially Fujian enterprises. The products are more differentiated, no characteristics, plagiarism is serious, and a simple LOGO becomes their own products. This is because these enterprises are small in scale and do not have their own R & D capability. They are crossing the river in a sense of stone, and at the same time lack competitiveness and poor sense of crisis. This is a major feature of Fujian outdoor brand, which will limit their development for a long time.

Wang also told us that Tian poulun brand has been in line with its own brand positioning, the implementation of product differentiation route, I believe that in the near future, Tian poulan brand in a number of outdoor brands unique, welcome to the wind.

Speaking of this year's marketing strategy, Wang has a sense of mystery that the brand will implement the "terminal first" strategy, increase market support policies, strengthen the terminal image building of the benchmarking market, promote the formation of strong regional brands, and conduct regular nationwide terminal shop training activities.

In terms of brand promotion, Tian Po Lun will locate the quasi brand, identify the target market, sponsor or name the world's top outdoor activities and associations, and enhance the overall image and reputation of the brand.

In addition, Tian Po Lun should not only carry out large-scale interactive activities in the national terminal market, but also spend money to spread the brand new image and brand activities so as to enhance the recognition of the brand and shop of Tian Po Lun.