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Analysis Of The Development Of Korean Shoe Industry In 2010

2011/1/1 11:28:00 100

January 1st, South Korea

Shoemaking industry

It began to grow rapidly in the early 70s of last century.

Exit

Occupying an important position in the industry, it is one of the most important shoemaking bases in the world. In 1990, it hit a record high of 4 billion 300 million US dollars, but it lost in a few years.

Price

Competitive advantage, exports are decreasing year by year, declining.

In 2002, exports were only 577 million US dollars. In 2003 May, the first trade deficit in Korea's footwear products trade announced the complete end of the Korean footwear industry as the main export industry.

The footwear industry in Korea rose rapidly in 20 years, and it declined rapidly in more than 10 years.

The direct cause of the decline of the Korean footwear industry is that the rapid rise in labor costs has led to the decline or even loss of international competitiveness. The fundamental reason lies in the over reliance on the OEM (OEM) mode of production and export since 70s, resulting in a long-term neglect of the creation of private brands and the cultivation of professional talents, failing to cultivate the brand of their own countries and occupy the international market.

When the famous brand moved the production base to China and Southeast Asia, the Korean shoe industry just came to an awakening, but it was too late.

At present, there are many similarities between China's shoemaking industry and Korean shoe making industry.

First, China's enterprises are still not enough for the development trend of industry, industrial technology, research and development of new materials, capital investment and personnel training. Two, some products are exported according to OEM mode, and there are no direct customers or sales channels in the production enterprises. Three, the labor costs and operating costs in the eastern coastal areas of China are constantly rising, which makes labour intensive industries unbearable.

The labor-intensive industries in the southeast coastal areas of China are likely to lose international competitiveness.

Today, South Korea is actively engaged in high-tech research and development of shoemaking industry, especially sports shoes, and has begun to enter into the era of cutting-edge IT shoes, including modified shoes, functional walking shoes, extreme sports special function shoes and so on.

At the same time, the South Korean footwear industry revitalization center was set up to actively carry out specialization in the field of three-dimensional mechanical performance evaluation and to carry out research and development of sophisticated IT shoes.

In addition to holding sophisticated footwear exhibitions, it also conducts competitive sports competition on sophisticated shoes, and is committed to nurturing cutting-edge footwear designers. Through the technology integration and combination of sophisticated industries and traditional industries, it explores the development space of future industries, and applies the technology of Korean IT parts that are ranked first in the world to the development technology of footwear industry, develops sophisticated shoes with high added value, leads and dominates the global sophisticated footwear market, and promotes the internationalization of shoe brands to the height of national image.