Warm Underwear Sales Promotion &Nbsp; Consumers Have Doubts.

Xiao Xu went shopping the day before yesterday and found many big things. brand The thermal underwear has been discounted, the original price is two hundred or three hundred yuan. Underwear After thirty percent off or half off, it only needs more than 100 yuan. "It's a lot cheaper." When chatting, Xiao Xu said happily, "I just bought a set of them and bought a set of them for my parents."

Just now the winter is just the time for hot underwear sales, but almost all of the thermal underwear in Shenyang shopping malls and supermarkets have started selling at a discount: some brands have launched "second half price" promotions, and some brands of some thermal underwear have even hit a low price of 50 percent off. In a large supermarket chain, several warm underwear with original price of nearly 300 yuan has already launched a promotional price of "special price 99 yuan" and "special price of 69 yuan". Many customers are attracted by discounts. From time to time, people come forward to ask questions. There are more than 20 brands of thermal underwear in a large shopping mall at Zhongjie street. Most underwear prices range from 100 yuan to 400 yuan. The materials are unique and sell at a high price. A salesperson said, "the price of thermal underwear and down jacket and sweater is not large this year. After a discount, there are dozens of dollars and a lot of people."

When some consumers are happy to buy cheap, there are some. Consumer Questions have also been raised. Mr. Liu, who can't believe it, asks, "how much is the price of cotton? How can we reduce the price of the thermal underwear?" Miss Chen, who has chosen a brand name shop to pick up the thermal underwear, is also puzzled: "the businessman is sure not to lose money. Now the discount is so serious. Is it so big in the original price?

Salesmen at multiple counters answered almost the same answer. A shop owner of a thermal underwear brand in a shopping mall at Zhongjie said: "the source of raw materials for large brands is relatively fixed, and the price increase is not very serious. And most of the discount thermal underwear materials are cotton, polyester fiber, acrylic and so on, and there are promotional activities every year. In contrast, high-tech, environment-friendly material underwear is not so easy to discount. An industry analysis: this year the thermal underwear market is more "calm", most of the underwear is cotton, inside a layer of velvet, rare in previous years, some fancy selling points, which also makes the discount sales coverage is "big".