Fashion Figures Return To The Stage, Pierre Cardin Returns To The Future
Q: what brings you back to life?
Paris
The idea of T?
A: to show you that Pierre Cardin is still a creative person.
brand
This is my driving force.
I also noticed that the things I designed early became popular after 15 to 12 years.
I always lead.
Trend
First of all.
Q:
Lady Gaga
Do you feel happy that you used to wear a skirt you designed in a MV?
A: Yes, of course.
In those days, the Beatles and the rolling stones both wore my designs.
I always design very exciting and provocative clothes for young people.
Q: you have held a show in the Royal Palace of France on the blue coast and the desert in Gobi. Why did you choose to return to Espace Cardin this time?
A: when I started the release show at Espace Cardin, people didn't start showing in the theater, but in the salon with golden chairs.
I was the first designer to run a show on an outside venue.
It was a very inflammatory event at that time, though everyone did so afterwards.
Espace Cardin is my own site. The huge conference room allows me to display my own design without having to take pains to do tricks.
It is very pure, very simple, and the white space is quite clean, which makes people's eyes focus on the clothes themselves.
What I want to highlight is my new series rather than some dramatic things.
Q: is there still a lot of customers coming to you today to design advanced custom fashions?
A: our guests are very elegant and loyal.
Worldwide, the number of senior custom clothes is decreasing, but I still have about 100 guests per year. They will order three or four or five or six skirts at a time.
They are all low-key and cautious women who do not like to show their faces.
I don't sell any ready-made clothes in my flagship store in Paris.
Everything you see in the window is a custom tailored suit, all from our Paris studio.
I have about 80 tailors, and I have about 50 of them in factories in Chteaurenard, because there are too many people in the studio.
Many of them have worked with me for over 30 years.
I do not launch the series according to the season, because I draw designs very fast, can draw 100 in an hour.
Q: you are going to have another show in New York this month. What is the reason for this?
A: my goal is to increase sales in the US market and raise awareness among young people.
Because my media exposure is not too high, many young people do not know who I am.
I want to tell them that I am still very avant-garde and produce original designs.
On the other hand, this is a great help to my authorization series. After all, these products have to rely on my creativity.
Unfortunately, they produce traditional men's clothing.
I hope they can use my design, but what they produce is always conservative and outdated, catering to the tastes of the middle class.
This makes me very desperate because I have always copied my designs to them.
This is the original intention of authorization.
But I don't know why, they just don't want to do it.
We need to win new authorized partners.
They are sure to earn money because my design is very young.
HartSchaffner Marx, which is worn by old men, makes me feel ashamed and can not bear to see.
We are not doing enough in the US market. I have to admit that I am partly responsible for myself.
The United States is not a small country. The business of authorized brands is very good. I earn a lot of money, but I could have done more.
Of course, the key is not to make money, but to occupy a place.
I am ambitious.
At the beginning of my career, I spent a month traveling around the United States. I was the first designer in a big department store in the US, probably in 1955 or 1956.
Q: so you seem to be back to the starting point?
A: I should say, I want to start all over again.
Q: you are 88 years old this year. Have you considered looking for a young designer as your successor?
A: no plan, because now I have 5 people to draw the drawing for me. They are very young.
I don't think the young designers are in my avant-garde yet.
Now I am in good health and I work hard every day.
Q: what advice or advice do you have for young designers?
A: it's hard to stay in this line for a long time.
You want to stand out, you must be very impressive, and designing plagiarism is also an essential experience.
In fact, you can only be called a real designer after being copied.
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