Climate Anomalies Affect Clothing Sales &Nbsp; Businessmen Are Concerned About Climate Economics.

Every summer is not over yet. Autumn and winter costumes can't wait to get on the stage. Some fashionable consumers often choose to wear short sleeves to pick up autumn winter coat. A few days ago, the temperature of the whole country decreased generally, and European countries also entered the cold season ahead of time. Terminal sales The impact can not be ignored.

Many people in the industry believe that clothing manufacturers are "commercial farmers" because they need to watch the day. If the climate is abnormal, the sales rhythm of the clothing industry will be disrupted. " Commercial farmers "The bad effects of climate will be revealed immediately, such as the backlog of spring and summer wear, and the lack of autumn and winter clothing.

Liu Hong, director of the brand of mascassini, said: "the recent temperature change across the country has a more favorable impact on clothing sales. The clothing industry relies on the weather, and the climate uncertainty will have a greater impact on clothing sales. A few years ago, until October and November, the weather remained in the hot stage, which resulted in a large number of clothing accumulation in autumn and winter. This year, the northeast of China entered the winter early, and it played a good promotional role. The sales volume of autumn and winter clothing has gone up, and the impact of climate is still very large.

Some enterprises also said that because of the variable and unstable weather, the garment production terminals should consider the variable factors of climate, and a large part will still refer to the proportion of production and sales in the same period last year. This is also the main reason for the overloading of many garment manufacturers this spring and autumn.

Many enterprises feel helpless for the annual climate change, but they also have their own terminal coping strategies.

Chen, manager of the brand Department of Fujian Bao de group, said: "the weather continues to cool down. For the terminal sales of clothing, the sale of early autumn clothing will be partly affected, so that the terminal will enter the late autumn or even winter sales in advance. The sales boom will arrive ahead of time. Every brand can use this time to do more promotional activities to increase sales and meet the next purchase as little as possible. golden period "

"Although climate change will have a great impact on clothing production, clothing production still has to be carried out according to its own laws, and in the spring, summer, autumn and winter, it is possible to produce garments that meet their solar terms. We are rather helpless about the objective factors of the weather. At present, there are no relevant specialized agencies to give us better guidance. Therefore, we can only pay close attention to the relevant weather reports issued by the state, such as climate warning. At present, apart from paying much attention to collecting meteorological information, there are no better countermeasures. I hope we can have a special organization to give us more guidance. Liu Hong said.

According to the insiders, many sales and marketing terminals rely on experience for sale, except for those who sell products in season, and those in the clothing sales terminal should abandon the experience of formulating sales plans and pay more attention to climate economics.