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The Secret Of Successful Marketing Of Jiashan Home Of Violet Home Textiles Home Textile

2010/10/11 15:08:00 70

Violet home textiles

Since its establishment for 15 years, it has always adhered to the market orientation, customer orientation and "the best customer".

enterprise

The concept, set up a series of preferential policies, set up the "annual million profit franchiser club", to provide customers with a comprehensive and professional investment solutions.

At the occasion of the anniversary celebration,

Zhejiang

Jiashan store is rated one of the top ten franchisees by the violet home textiles headquarters.

In order to explore its success, I made an exclusive interview with this store.

Integrating theory with practice

Violet home textiles has long been committed to "refinement".

Home textiles

"Exquisite life" brand style, this concept is not only reflected in its products, but also can be seen from the display of violet shops, the use of props and the renovation of facades.

In order to carry forward this kind of refinement, the violet home textile business school successfully held the first store training camp in October 2009.

3 months later, in order to fight the winter sales war, the second training camp of the violet home textile business school was held again.

Ge Weiying, the chief of the Jiashan store of violet home textile, has learnt to return to the headquarters to learn all kinds of difficulties, such as heavy activities and heavy tasks.

During her study, she actively communicated with her training teachers, company supervisors and peer students. After returning, she took the initiative to share with her employees their own gains.

In order to be able to apply his knowledge, she went to Shanghai, Nanjing and other places to purchase props, and strict demands on employees. She insisted on implementing every detail of company training.

Experiential journey

Ge Weiying said, "although we can not compete with our strong rivals in some respects, we have changed the traditional way of marketing that relied on advertising and promotion to improve our performance.

Under the guidance and support of the head office, the 360 level omni-directional experience journey was set up at the terminal, that is, the S.I.S system is used to introduce the experience system of the store terminal, so as to build a "Romantic Paradise" for consumers.

The 360 degree omni-directional experience journey is divided into the following five aspects: one is the visual experience.

Using private stores LOGO to build private gardens at the terminal, lighting up a musical candle can create a romantic atmosphere during the selling season.

The two is auditory experience.

Play the melodious Saxophone string every day to create a relaxed atmosphere for consumers.

The three is the smell experience.

Ignite an aromatherapy candle, and the fragrance of flowers instantly comes to people.

The four is taste experience.

Consumers can enjoy desserts from Italy. The shop also provides chocolate to every consumer during the holidays.

The five is tactile experience.

The store has a rocking chair specially designed for consumers to provide consumers with a relaxed shopping environment, so that they can linger on, thus promoting pactions.